Pampers Donates More Than 200,000 Preemie Diapers to Canadian Families for Prematurity Awareness Month.
During the first three years of their life, a baby's skin is the most vulnerable it will ever be. Because their skin is not fully developed, premature babies are at a greater risk for infection2, so it's important to keep their skin healthy and protected. For over 40 years, Pampers has supported preemie babies, working with NICU doctors and nurses to create dedicated products that help keep their delicate skin safe and dry.
Mom-expert, television personality and host of New Mom, Who Dis?,
'My twin boys were born at 35 weeks and spent 14 anxiety-ridden days in the NICU. It was not at all how I pictured starting my motherhood journey, and something I know thousands of other preemie parents are going through,' says Cruickshank. '
Preterm births affect many Canadian families, with six out of 10 Canadian parents having had, or knowing someone who has had, a premature baby.3 Through its partnership with the CPBF, Pampers wants to continue helping as many preemie families as possible.
'Earlier this year, we were able to help keep parents connected to their babies in the NICU when parental presence was limited due to COVID-19 thanks to
As a parent-led charity, the CPBF supports and educates families of Canadian babies born prematurely. The CPBF will use the donation for graduation packages that will be provided to families to help them care for their premature babies once they've left the NICU.
'As the #1 Pediatrician Recommended Brand, Pampers is committed to the happy, healthy development of every baby, and is especially dedicated to supporting the smallest babies,' says
Pampers wants to make sure every premature baby in
For more information please visit pampers.ca.
About Pampers
For more than 50 years, parents have trusted Pampers to care for their babies. Pampers is a part of
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P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ambi Pur, Ariel, Bounty, Charmin, Crest, Dawn, Downy, Fairy, Febreze, Gain, Gillette, Head & Shoulders, Lenor, Olay, Oral-B, Pampers, Pantene, SK-II, Tide, Vicks, and Whisper. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
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As a parent-led charity,
References
Source:
Afsar FS. Skin care for preterm and term neonates. Clin Exp Dermatol. 2009;34(8):855-8. doi:10.1111/j.1365-2230.2009.03424.x
Source: Pampers Canada CMK study
MSLGROUP (for Pampers)
alison.paine@mslgroup.com
Source:
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