Magazine Luiza S.A. specializes in mass distribution. Also, the group offers financial services. Net sales (before intragroup) break down by activity as follows:
- retail distribution (92%): sales of consumer products, appliances, consumer electronics, computer products, furniture, garden items, toys, personal care and beauty products, clothing, sports and leisure goods, etc. At the end of 2021, products are distributed through a network of 1,051 conventional stores, 236 virtual stores, 194 kiosks and via the Internet;
- financial services (3.6%): mainly provision of consumer credit;
- insurance (0.9%);
- other (3.5%).
Brazil accounts for all net sales.