Valuation: adidas AG

Market Cap 24.76B 27.78B 23.08B 21.01B 39.6B 2,676B 39.85B 279B 108B 1,365B 104B 102B 4,386B P/E 2026 *
15.4x
P/E 2027 * 12.2x
Enterprise Value 28.78B 32.3B 26.83B 24.42B 46.04B 3,111B 46.33B 324B 126B 1,586B 121B 119B 5,099B EV / Sales 2026 *
1.07x
EV / Sales 2027 * 0.99x
Free-Float
90.23%
Yield 2026 *
2.45%
Yield 2027 * 3.02%
1 day-1.21%
1 week-2.87%
Current month-2.06%
1 month-4.59%
3 months-23.21%
6 months+5.49%
Current year-15.82%
1 week 138.35
Extreme 138.35
147.85
1 month 138.35
Extreme 138.35
149.95
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 31/12/2022
Director of Finance/CFO 56 31/08/2026
Corporate Officer/Principal 51 31/10/2024
Director TitleAgeSince
Director/Board Member 61 08/05/2019
Director/Board Member 55 14/06/2016
Chairman 65 06/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-1.21%-2.87%-24.15%-12.23% 28.21B
+0.27%-5.01%-52.79%-64.58% 50.31B
+3.33%+3.26%+12.52%+261.10% 17.96B
+1.38%+1.96%-22.16%-5.80% 10.77B
+3.34%+6.41%-24.28%+27.27% 10.31B
+1.32%+0.51%-26.60% - 5.93B
-1.24%-2.19%-36.95%-33.39% 5.82B
+0.08%-6.30%+39.23%+38.25% 5.66B
-0.63%+1.38%+32.67%+45.29% 3.36B
-0.33%-2.72%-9.79%+35.98% 2.5B
Average +0.46%-0.92%-11.23%+32.43% 14.08B
Weighted average by Cap. +0.33%-2.17%-26.03%+11.69%

Financials

2026 *2027 *
Net sales 26.94B 30.23B 25.11B 22.86B 43.09B 2,912B 43.35B 303B 118B 1,485B 113B 111B 4,772B 28.88B 32.41B 26.92B 24.51B 46.2B 3,122B 46.48B 325B 126B 1,592B 122B 119B 5,117B
Net income 1.58B 1.77B 1.47B 1.34B 2.53B 171B 2.54B 17.8B 6.92B 87.1B 6.66B 6.51B 280B 1.96B 2.19B 1.82B 1.66B 3.13B 211B 3.15B 22.02B 8.56B 108B 8.24B 8.06B 346B
Net Debt 4.03B 4.52B 3.75B 3.42B 6.44B 435B 6.48B 45.34B 17.62B 222B 16.96B 16.59B 713B 3.85B 4.32B 3.59B 3.27B 6.16B 416B 6.2B 43.38B 16.87B 212B 16.23B 15.87B 683B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
05/10/26 €142.30 -1.21% 425,977
02/10/26 €144.05 +0.98% 578,597
01/10/26 €142.65 -1.82% 489,620
30/09/26 €145.30 -0.31% 432,618
29/09/26 €145.75 -1.42% 326,467
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
142.30EUR
Average target price
196.08EUR
Spread / Average Target
+37.79%

Quarterly revenue - Rate of surprise