Valuation: adidas AG

Market Cap 27.46B 30.79B 25.44B 23.14B 43.43B 2,923B 44.1B 305B 120B 1,527B 116B 113B 4,879B P/E 2026 *
17.1x
P/E 2027 * 13.6x
Enterprise Value 31.49B 35.3B 29.17B 26.53B 49.8B 3,352B 50.57B 350B 138B 1,751B 133B 130B 5,594B EV / Sales 2026 *
1.17x
EV / Sales 2027 * 1.08x
Free-Float
90.23%
Yield 2026 *
2.21%
Yield 2027 * 2.73%
1 day-0.38%
1 week+5.37%
Current month+8.67%
1 month+11.00%
3 months-12.81%
6 months+7.86%
Current year-6.60%
1 week 150.5
Extreme 150.5
159.65
1 month 138.35
Extreme 138.35
159.65
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 31/12/2022
Director of Finance/CFO 56 31/08/2026
Corporate Officer/Principal 51 31/10/2024
Director TitleAgeSince
Director/Board Member 61 08/05/2019
Director/Board Member 55 14/06/2016
Chairman 65 06/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-0.38%+5.37%-17.50%-10.47% 31.02B
+0.22%+7.20%-44.77%-64.14% 55.15B
+1.12%+7.35%+30.98%+307.98% 20.58B
+1.79%+5.25%-12.60%+2.24% 11.67B
+1.90%+0.91%-15.33%+40.29% 11.61B
+0.43%+5.17%-30.49%-34.07% 6.04B
-3.37%-2.79%-22.01%-15.04% 6.02B
-2.40%+4.52%+44.80%+40.89% 5.9B
+1.36%+6.92%+16.28%-52.22% 4.01B
-0.68%+1.49%+28.46%+34.65% 3.31B
Average -0.00%+4.71%-2.22%+25.01% 15.53B
Weighted average by Cap. +0.24%+5.51%-16.69%+18.15%

Financials

2026 *2027 *
Net sales 26.94B 30.2B 24.96B 22.7B 42.6B 2,867B 43.26B 300B 118B 1,498B 113B 111B 4,786B 28.89B 32.39B 26.76B 24.34B 45.69B 3,075B 46.39B 321B 126B 1,606B 122B 119B 5,132B
Net income 1.58B 1.77B 1.46B 1.33B 2.5B 168B 2.54B 17.57B 6.9B 87.86B 6.65B 6.51B 281B 1.96B 2.19B 1.81B 1.65B 3.09B 208B 3.14B 21.74B 8.54B 109B 8.23B 8.05B 347B
Net Debt 4.03B 4.51B 3.73B 3.39B 6.37B 429B 6.47B 44.76B 17.59B 224B 16.94B 16.57B 715B 3.85B 4.32B 3.57B 3.25B 6.09B 410B 6.19B 42.83B 16.83B 214B 16.21B 15.86B 684B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
19/10/26 €157.90 -0.38% 343,525
16/10/26 €158.50 +0.54% 484,998
15/10/26 €157.65 +2.10% 692,956
14/10/26 €154.40 +0.75% 540,940
13/10/26 €153.25 +2.44% 737,192
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - adidas AG
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
157.90EUR
Average target price
196.08EUR
Spread / Average Target
+24.18%

Quarterly revenue - Rate of surprise

Rate of surprise - Net sales - Quarterly - adidas AG