Valuation: adidas AG

Market Cap 25.72B 29.15B 24.34B 22.07B 41.38B 2,797B 41.79B 292B 113B 1,428B 109B 107B 4,596B P/E 2026 *
15.8x
P/E 2027 * 12.7x
Enterprise Value 29.73B 33.68B 28.13B 25.51B 47.82B 3,232B 48.29B 337B 130B 1,651B 126B 124B 5,311B EV / Sales 2026 *
1.1x
EV / Sales 2027 * 1.02x
Free-Float
90.23%
Yield 2026 *
2.4%
Yield 2027 * 2.93%
1 day-1.62%
1 week-0.75%
Current month-3.73%
1 month-3.73%
3 months-19.43%
6 months+9.05%
Current year-13.78%
1 week 142.15
Extreme 142.15
148.4
1 month 139.35
Extreme 139.35
154.75
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
196.4
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
300.25
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 31/12/2022
Director of Finance/CFO 56 31/08/2026
Corporate Officer/Principal 51 31/10/2024
Director TitleAgeSince
Director/Board Member 61 08/05/2019
Director/Board Member 55 14/06/2016
Chairman 65 06/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-1.42%-0.75%-19.52%-12.53% 29.25B
-1.69%-1.06%-48.64%-62.65% 53.98B
-1.61%+0.86%+3.98%+219.33% 18.77B
-1.25%+0.87%-31.99%+6.56% 10.03B
-0.43%+1.02%-41.44%-62.24% 2.15B
+0.89%+1.80%-19.82%+17.97% 1.24B
0.00%-3.20%-39.48%-50.71% 1.21B
-2.63%-1.92%-31.95%-32.74% 806M
+1.57%+1.73%-34.97%-45.63% 402M
-2.36%-2.89%-56.54%-64.32% 123M
Average -0.92%+1.21%-32.04%-8.70% 11.8B
Weighted average by Cap. -1.56%+2.40%-30.95%+1.77%

Financials

2026 *2027 *
Net sales 26.94B 30.53B 25.49B 23.12B 43.34B 2,929B 43.76B 306B 118B 1,496B 115B 112B 4,813B 28.9B 32.75B 27.34B 24.8B 46.49B 3,142B 46.95B 328B 126B 1,605B 123B 120B 5,164B
Net income 1.62B 1.83B 1.53B 1.39B 2.6B 176B 2.62B 18.33B 7.07B 89.68B 6.87B 6.72B 289B 1.98B 2.24B 1.87B 1.7B 3.18B 215B 3.21B 22.45B 8.65B 110B 8.42B 8.23B 353B
Net Debt 4B 4.54B 3.79B 3.44B 6.44B 435B 6.5B 45.44B 17.51B 222B 17.03B 16.66B 715B 3.83B 4.34B 3.62B 3.29B 6.16B 416B 6.22B 43.46B 16.75B 213B 16.29B 15.94B 684B
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
64,394
Date Price Change Volume
29/09/26 €145.75 -1.42% 326,517
28/09/26 €147.85 +0.92% 373,185
25/09/26 €146.50 +2.99% 438,901
24/09/26 €142.25 -1.52% 356,323
23/09/26 €144.45 -1.63% 388,560
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
31
Last Close Price
147.85EUR
Average target price
198.73EUR
Spread / Average Target
+34.41%

Quarterly revenue - Rate of surprise