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5-day change | 1st Jan Change | ||
195.40 EUR | +1.09% |
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-2.30% | -17.48% |
06-20 | Cyber threats disrupt global firms in US, UK and EU | RE |
06-19 | China's 618 shopping fest sets record, but daily spending slips | RE |
Business description: adidas AG
- shoes (59%);
- clothing (34.7%);
- sports equipment (6.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.
At the end of 2024, the products are marketed through a network of 1,933 stores worldwide.
Net sales are distributed geographically as follows: Europe (32%), North America (21.7%), China (14.7%), Latin America (11.7%), Japan and South Korea (5.9%) and other (14%).
Number of employees: 54,040
Sales by Activity: adidas AG
Fiscal Period: December | 2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|---|
Europe | 5.32B | - | - | - | 7.55B |
North America | 4.76B | 5.1B | 6.4B | 5.22B | 5.13B |
Greater China | - | 4.6B | 3.18B | 3.19B | 3.46B |
Emerging Markets | 998M | - | - | - | 3.31B |
Latin America | 1.16B | 1.45B | 2.11B | 2.29B | 2.77B |
Japan/south Korea | - | - | - | - | 1.34B |
Other Business Segments | 476M | 145M | 150M | 155M | 104M |
Europe, Middle East, Africa | - | 7.76B | 8.55B | 8.24B | - |
Asia Pacific | 6.55B | 2.18B | 2.24B | 2.25B | - |
Russia/CIS | 584M | - | - | - | - |
HQ / Consolidation | - | - | -117M | 83M | 21M |
Geographical breakdown of sales: adidas AG
Fiscal Period: December | 2020 | 2021 | 2022 | 2023 | 2024 |
---|---|---|---|---|---|
Europe | 5.49B | - | - | - | 7.59B |
North America | 4.92B | 5.11B | 6.4B | 5.22B | 5.13B |
Greater China | - | 4.6B | 3.2B | 3.21B | 3.48B |
Emerging Markets | 1B | - | - | - | 3.31B |
Latin America | 1.16B | 1.45B | 2.11B | 2.29B | 2.76B |
Japan/south Korea | - | - | - | - | 1.41B |
EMEA | - | 7.89B | 8.57B | 8.45B | - |
Asia-Pacific | 6.69B | 2.19B | 2.24B | 2.25B | - |
Russia/CIS | 584M | - | - | - | - |
Executive Committee: adidas AG
Manager | Title | Age | Since |
---|---|---|---|
Bjørn Gulden
CEO | Chief Executive Officer | 60 | 31/12/2022 |
Harm Ohlmeyer
CEO | Chief Executive Officer | 57 | 10/11/2022 |
Andreas Hubert
CTO | Chief Tech/Sci/R&D Officer | - | - |
Bastian Knobloch
PRN | Corporate Officer/Principal | 42 | 31/12/2012 |
Günter Weigl
PRN | Corporate Officer/Principal | 60 | 31/12/1991 |
Composition of the Board of Directors: adidas AG
Director | Title | Age | Since |
---|---|---|---|
Günter Weigl
BRD | Director/Board Member | 60 | 08/05/2019 |
Ian Gallienne
BRD | Director/Board Member | 54 | 14/06/2016 |
Director/Board Member | 64 | 14/06/2016 | |
Chairman | 59 | 10/08/2020 | |
Bodo Knut Uebber
BRD | Director/Board Member | 65 | 08/05/2019 |
Jing Ulrich
BRD | Director/Board Member | 58 | 08/05/2019 |
Christian Klein
BRD | Director/Board Member | 45 | 10/08/2020 |
Director/Board Member | 63 | 11/05/2021 | |
Bastian Knobloch
BRD | Director/Board Member | 42 | 31/12/2021 |
Birgit Biermann
BRD | Director/Board Member | 51 | 31/08/2022 |
Holdings: adidas AG
Name | Equities | % | Valuation |
---|---|---|---|
ADIDAS AG 0.81% | 1,450,916 | 0.81% | 361,549,971 $ |
SPINNOVA OYJ 0.75% | 394,218 | 0.75% | 218,397 $ |
Company details: adidas AG

Group companies: adidas AG
Name | Category and Sector |
---|---|
Adidas Argentina SA
![]() Adidas Argentina SA Specialty StoresRetail Trade Part of adidas AG, adidas Argentina SA is an Argentinean company that operates sporting and accessories stores. The company is located in Argentina. |
Specialty Stores
|
adidas Beteiligungsgesellschaft mbH
![]() adidas Beteiligungsgesellschaft mbH Wholesale DistributorsDistribution Services Part of adidas AG, adidas Beteiligungsgesellschaft mbH is a German company that wholesales clothing and footwear products. The company is based in Herzogenaurach, Germany. Founded in 2004. |
Wholesale Distributors
|
adidas Insurance & Risk Consultants GmbH | |
Adidas Poland SP zoo | |
adidas International Property Holding BV |
Sports & Outdoor Footwear
Change | 5d. change | 1-year change | 3-years change | Capi.($) | ||
---|---|---|---|---|---|---|
+1.09% | -2.30% | -11.66% | +17.34% | 40.22B | ||
+0.47% | -1.22% | -37.44% | -44.30% | 88.25B | ||
+1.54% | +0.78% | +26.22% | +209.82% | 17.06B | ||
-1.58% | -2.54% | +36.52% | +463.41% | 16.06B | ||
-2.15% | -6.17% | -30.91% | -34.52% | 3.81B | ||
+1.50% | -2.17% | +11.52% | -57.19% | 1.84B | ||
+0.66% | +0.88% | +10.31% | +12.20% | 1.21B | ||
-0.03% | +1.03% | +36.33% | +88.70% | 971M | ||
-5.05% | -1.90% | -17.86% | -40.69% | 703M | ||
+0.26% | +4.22% | -2.17% | -43.47% | 338M | ||
Average | -0.60% | -0.94% | +2.09% | +57.13% | 17.05B | |
Weighted average by Cap. | +0.05% | -1.42% | -16.43% | +44.77% |
Sector

Quarterly revenue - Rate of surprise
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