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Business description: adidas AG
- shoes (57.4%);
- clothing (35.3%);
- sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc.
At the end of 2025, the products are marketed through a network of 2,022 stores worldwide.
Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Number of employees: 56,713
Sales by Activity: adidas AG
| Fiscal Period: December | 2021 (EUR) | 2022 (EUR) | 2023 (EUR) | 2024 (EUR) | 2025 (EUR) |
|---|---|---|---|---|---|
Europe | - | - | - | 7.55B | 8.14B |
North America | 5.1B | 6.4B | 5.22B | 5.13B | 5.09B |
Greater China | 4.6B | 3.18B | 3.19B | 3.46B | 3.62B |
Emerging Markets | - | - | - | 3.31B | 3.51B |
Latin America | 1.45B | 2.11B | 2.29B | 2.77B | 2.93B |
Japan/south Korea | - | - | - | 1.34B | 1.41B |
Other Business Segments | 145M | 150M | 155M | 104M | 72M |
Europe, Middle East, Africa | 7.76B | 8.55B | 8.24B | - | - |
Asia Pacific | 2.18B | 2.24B | 2.25B | - | - |
HQ / Consolidation | - | -117M | 83M | 21M | 51M |
Geographical breakdown of sales: adidas AG
| Fiscal Period: December | 2021 (EUR) | 2022 (EUR) | 2023 (EUR) | 2024 (EUR) | 2025 (EUR) |
|---|---|---|---|---|---|
Europe | - | - | - | 7.59B | 8.18B |
North America | 5.11B | 6.4B | 5.22B | 5.13B | 5.09B |
Greater China | 4.6B | 3.2B | 3.21B | 3.48B | 3.64B |
Emerging Markets | - | - | - | 3.31B | 3.51B |
Latin America | 1.45B | 2.11B | 2.29B | 2.76B | 2.93B |
Japan/south Korea | - | - | - | 1.41B | 1.47B |
EMEA | 7.89B | 8.57B | 8.45B | - | - |
Asia-Pacific | 2.19B | 2.24B | 2.25B | - | - |
Executive Committee: adidas AG
| Manager | Title | Age | Since |
|---|---|---|---|
Bjørn Gulden
CEO | Chief Executive Officer | 61 | 31/12/2022 |
Harm Ohlmeyer
CEO | Chief Executive Officer | 58 | 10/11/2022 |
Bastian Knobloch
PRN | Corporate Officer/Principal | 43 | 31/12/2012 |
Günter Weigl
PRN | Corporate Officer/Principal | 61 | 31/12/1991 |
| Investor Relations Contact | - | - |
Composition of the Board of Directors: adidas AG
| Director | Title | Age | Since |
|---|---|---|---|
Günter Weigl
BRD | Director/Board Member | 61 | 08/05/2019 |
Ian Gallienne
BRD | Director/Board Member | 55 | 14/06/2016 |
| Chairman | 65 | 06/05/2026 | |
Bodo Knut Uebber
BRD | Director/Board Member | 66 | 08/05/2019 |
Jing Ulrich
BRD | Director/Board Member | 59 | 08/05/2019 |
Christian Klein
BRD | Director/Board Member | 46 | 10/08/2020 |
| Director/Board Member | 64 | 11/05/2021 | |
Bastian Knobloch
BRD | Director/Board Member | 43 | 31/12/2021 |
Birgit Biermann
BRD | Director/Board Member | 52 | 31/08/2022 |
Harald Sikorski
BRD | Director/Board Member | 60 | - |
Holdings: adidas AG
| Name | Equities | % | Valuation |
|---|---|---|---|
ADIDAS AG 0.74% | 1,334,982 | 0.74% | 231 M $ |
Company details: adidas AG
Group companies: adidas AG
| Name | Category and Sector |
|---|---|
Adidas Argentina SA
 Adidas Argentina SA Specialty StoresRetail Trade Operates sporting and accessories stores |
Specialty Stores
|
Adidas de México SA de CV
 Adidas de México SA de CV Apparel/Footwear RetailRetail Trade Retails men's and women's apparels, footwear and accessories through online platform |
Apparel/Footwear Retail
|
Adidas de México SA de CV
Adidas de México SA de CV Apparel/Footwear RetailRetail Trade Retails men's and women's apparels, footwear and accessories through online platform |
Apparel/Footwear Retail
|
adidas (South Africa) (Pty) Ltd.
 adidas (South Africa) (Pty) Ltd. Wholesale DistributorsDistribution Services Wholesales footwear and sports related products |
Wholesale Distributors
|
adidas (South Africa) (Pty) Ltd.
adidas (South Africa) (Pty) Ltd. Wholesale DistributorsDistribution Services Wholesales footwear and sports related products |
Wholesale Distributors
|
Sports & Outdoor Footwear
| Change | 5d. change | 1-year change | 3-years change | Capi.($) | ||
|---|---|---|---|---|---|---|
 | +0.56% | -3.09% | -23.63% | +1.11% | 32.69B | |
| -1.47% | -7.03% | -31.56% | -59.53% | 63.65B | |
| +1.37% | -8.65% | +27.49% | +349.14% | 19.57B | |
| -1.04% | -9.16% | -34.44% | +30.70% | 12.27B | |
| -4.47% | +9.54% | -35.92% | -55.60% | 2.41B | |
| +0.89% | +6.84% | -20.25% | -45.16% | 1.57B | |
| -0.60% | +4.65% | +10.24% | +32.00% | 1.37B | |
| -5.94% | -2.83% | -26.57% | -15.09% | 880M | |
| -1.74% | +7.34% | -19.88% | -39.92% | 503M | |
| -1.59% | -3.54% | -55.55% | -53.42% | 133M | |
| Average | -1.40% | -1.42% | -21.01% | +14.42% | 13.5B | |
| Weighted average by Cap. | -0.58% | -5.91% | -20.81% | +24.10% |
Sector
Trader
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Global
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Quarterly revenue - Rate of surprise
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