Valuation: adidas AG

Market Cap 30.66B 34.19B 28.26B 25.66B 48.57B 3,206B 49.93B 338B 135B 1,718B 128B 126B 5,430B P/E 2026 *
18.3x
P/E 2027 * 28x
Enterprise Value 32.02B 35.71B 29.51B 26.8B 50.72B 3,348B 52.14B 353B 141B 1,794B 134B 131B 5,670B EV / Sales 2026 *
1.18x
EV / Sales 2027 * 1.1x
Free-Float
90.46%
Yield 2026 *
1.96%
Yield 2027 * 2.4%
1 day+0.52%
1 week+6.10%
Current month+5.81%
1 month+19.22%
3 months+6.57%
6 months+25.86%
Current year+5.50%
1 week 168.5
Extreme 168.5
182.55
1 month 148.9
Extreme 148.9
182.55
Current year 129.95
Extreme 129.95
188.8
1 year 129.95
Extreme 129.95
188.8
3 years 129.95
Extreme 129.95
263.8
5 years 93.4
Extreme 93.4
288
10 years 93.4
Extreme 93.4
336.25
Manager TitleAgeSince
Chief Executive Officer 61 31/12/2022
Director of Finance/CFO 56 31/08/2026
Corporate Officer/Principal 51 31/10/2024
Director TitleAgeSince
Director/Board Member 61 08/05/2019
Director/Board Member 55 14/06/2016
Chairman 65 06/05/2026
Date Insider Type Main position Quantity % Market Cap. Importance
18/09/26 Buy

Director

5,500 0.0031%
10/09/26 Buy

Chief Financial Officer

225 0.0001%
10/09/26 Buy

Chief Executive Officer

608 0.0003%
Change 5-day change 1-year change 3-year change Capi.($)
-0.06%+6.10%+13.09%+4.36% 34.47B
-3.10%+0.73%-36.25%-63.47% 59.23B
+1.46%+7.38%+38.65%+304.32% 21.97B
-7.47%-4.44%-0.23%+29.67% 12.54B
-0.80%+6.64%+12.31%-14.97% 12.07B
-1.25%+1.18%-32.07%-21.57% 7B
-0.33%+4.09%+115.81%+100.64% 7.33B
-3.89%+4.84%-4.61%-8.36% 6.89B
+0.85%+3.50%+67.63%-49.98% 4.45B
-0.62%-3.11%+13.13%+28.11% 3.14B
Average -1.45%+3.59%+18.75%+30.87% 17B
Weighted average by Cap. -1.60%+3.60%+1.38%+21.66%

Financials

2026 *2027 *
Net sales 27.32B 30.47B 25.18B 22.87B 43.28B 2,856B 44.49B 301B 120B 1,530B 114B 112B 4,838B 29.3B 32.68B 27.01B 24.53B 46.42B 3,064B 47.71B 323B 129B 1,641B 123B 120B 5,189B
Net income 1.69B 1.88B 1.56B 1.41B 2.68B 177B 2.75B 18.65B 7.43B 94.65B 7.07B 6.92B 299B 1.99B 2.21B 1.83B 1.66B 3.15B 208B 3.23B 21.91B 8.73B 111B 8.31B 8.13B 352B
Net Debt 1.36B 1.52B 1.25B 1.14B 2.15B 142B 2.21B 15B 5.97B 76.12B 5.69B 5.57B 241B 1.44B 1.6B 1.33B 1.2B 2.28B 150B 2.34B 15.87B 6.32B 80.55B 6.02B 5.89B 255B
Projected Income Statement - Annual - adidas AG
Logo adidas AG
adidas AG is one of the world leaders in the design, manufacturing and marketing of sports equipment and articles. The group's products are sold primarily under the following brands: adidas, TaylorMade and Reebok. Net sales (before intragroup eliminations) break down by family of products as follows: - shoes (57.4%); - clothing (35.3%); - sports equipment (7.3%): golf equipment (golf clubs, balls, gloves, metal clubs, etc.; No. 1 worldwide; TaylorMade and Maxfli), bags, balls, etc. At the end of 2025, the products are marketed through a network of 2,022 stores worldwide. Net sales are distributed geographically as follows: Europe (33%), North America (20.5%), China (14.7%), Latin America (11.8%), Japan and South Korea (5.9%), and Others (14.1%).
Employees
56,713
Date Price Change Volume
10/11/26 €178.35 -0.06% 662,104
09/11/26 €178.45 +2.23% 591,470
06/11/26 €174.55 -2.81% 592,719
05/11/26 €179.60 +1.84% 1,067,131
04/11/26 €176.35 +4.91% 839,662
Trader
Investor
Global
Quality
ESG MSCI
AAA
MarketScreener Ratings - adidas AG
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
32
Last Close Price
178.45EUR
Average target price
198.47EUR
Spread / Average Target
+11.22%