Valuation: YouGov plc

Capitalization 231M 315M 267M 245M 431M 30.02B 434M 2.9B 1.13B 14.3B 1.18B 1.16B 49.48B P/E ratio 2026 *
13.4x
P/E ratio 2027 * 8.59x
Enterprise value 384M 523M 444M 407M 715M 49.87B 721M 4.82B 1.88B 23.75B 1.96B 1.92B 82.19B EV / Sales 2026 *
0.97x
EV / Sales 2027 * 0.88x
Free-Float
92.14%
Yield 2026 *
3.13%
Yield 2027 * 3.19%
1 day+2.56%
1 week+3.68%
Current month+3.96%
1 month+14.93%
3 months-5.69%
6 months-23.46%
Current year-23.16%
1 week 180.9
Extreme 180.9
202.2
1 month 167.79
Extreme 167.7857
202.2
Current year 135.4
Extreme 135.4
267.5
1 year 135.4
Extreme 135.4
399
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 03/02/2025
Director of Finance/CFO - 11/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 05/12/2017
Director/Board Member 67 31/08/2018
Change 5d. change 1-year change 3-years change Capi.($)
+2.02%+3.68%-34.63%-76.02% 308M
+0.87%+5.26%-0.46%+9.63% 421M
-4.08%+5.95%-37.00%-74.03% 132M
0.00%0.00%0.00%+83.78% 72.03M
-4.05%-1.39%-32.38%+35.24% 51.18M
Average -0.94%+3.42%-20.89%-4.28% 196.89M
Weighted average by Cap. +0.42%+3.63%-17.68%-21.64%

Financials

2026 *2027 *
Net sales 395M 539M 457M 419M 737M 51.36B 743M 4.97B 1.94B 24.46B 2.02B 1.98B 84.64B 406M 554M 470M 430M 757M 52.77B 763M 5.1B 1.99B 25.13B 2.08B 2.03B 86.97B
Net income 17.55M 23.95M 20.32M 18.61M 32.73M 2.28B 32.99M 221M 86.15M 1.09B 89.85M 87.96M 3.76B 24.25M 33.09M 28.08M 25.72M 45.23M 3.15B 45.59M 305M 119M 1.5B 124M 122M 5.2B
Net Debt 153M 208M 177M 162M 285M 19.85B 287M 1.92B 749M 9.45B 782M 765M 32.71B 124M 170M 144M 132M 232M 16.18B 234M 1.57B 611M 7.71B 637M 624M 26.67B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
11/05/26 197.10 p +2.02% 996,655
08/05/26 193.20 p +1.31% 552,022
07/05/26 190.70 p +2.25% 1,839,861
06/05/26 186.50 p -1.58% 2,067,704
05/05/26 189.50 p -0.32% 432,425
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
1.971GBP
Average target price
3.653GBP
Spread / Average Target
+85.33%

Annual profits - Rate of surprise