Valuation: YouGov plc

Market Cap 250M 330M 289M 267M 468M 31.08B 478M 3.21B 1.24B 15.35B 1.24B 1.21B 53.33B P/E 2026 *
14.5x
P/E 2027 * 9.29x
Enterprise Value 406M 536M 470M 434M 761M 50.52B 777M 5.22B 2.02B 24.94B 2.01B 1.97B 86.68B EV / Sales 2026 *
1.03x
EV / Sales 2027 * 0.93x
Free-Float
92.14%
Yield 2026 *
2.89%
Yield 2027 * 2.95%
1 day-0.28%
1 week-4.82%
Current month-0.09%
1 month+3.90%
3 months+28.12%
6 months-16.23%
Current year-16.88%
1 week 207.4
Extreme 207.4
225.06
1 month 202
Extreme 202
232.8
Current year 135.4
Extreme 135.4
267.5
1 year 135.4
Extreme 135.4
399
3 years 135.4
Extreme 135.4
1,240
5 years 135.4
Extreme 135.4
1,600
10 years 135.4
Extreme 135.4
1,600
Manager TitleAgeSince
Chief Executive Officer 69 03/02/2025
Director of Finance/CFO - 11/02/2026
Chief Operating Officer - -
Director TitleAgeSince
Chairman 69 -
Director/Board Member - 05/12/2017
Director/Board Member 67 31/08/2018
Date Insider Type Main position Quantity % Market Cap.
04-29Fiscal year

Responsable ventes & marketing

5,840 0.0050%
04-29Buy

Director

2,683 0.0023%
04-20Buy

Director

10,641 0.0090%
Change 5-day change 1-year change 3-year change Capi.($)
-0.28%-4.82%-40.45%-79.70% 330M
+2.11%+12.24%+28.54%-52.95% 469M
+1.06%-1.43%-3.43%+4.00% 406M
+7.87%+16.57%-20.55%-73.06% 152M
-2.94%-2.94%-3.65%+66.67% 67.75M
-4.31%-5.47%-26.82%+103.93% 52.15M
Average +0.59%+0.94%-11.06%-5.18% 246.11M
Weighted average by Cap. +1.42%+2.92%-4.15%-34.31%

Financials

2026 *2027 *
Net sales 396M 522M 458M 423M 741M 49.23B 757M 5.08B 1.97B 24.31B 1.96B 1.92B 84.46B 407M 537M 471M 435M 762M 50.63B 779M 5.23B 2.02B 25B 2.01B 1.97B 86.87B
Net income 14.92M 19.7M 17.3M 15.95M 27.96M 1.86B 28.56M 192M 74.2M 917M 73.91M 72.36M 3.19B 21.31M 28.13M 24.7M 22.77M 39.93M 2.65B 40.78M 274M 106M 1.31B 106M 103M 4.55B
Net Debt 156M 206M 181M 167M 293M 19.44B 299M 2.01B 776M 9.6B 773M 757M 33.35B 127M 167M 147M 136M 238M 15.78B 243M 1.63B 630M 7.79B 628M 615M 27.08B
Logo YouGov plc
YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.
Employees
3,119
Date Price Change Volume
26/06/26 GBX 213.20 -0.28% 246,731
25/06/26 GBX 213.80 -0.83% 317,984
24/06/26 GBX 215.60 0.00% 148,731
23/06/26 GBX 215.60 -1.10% 187,204
22/06/26 GBX 218.00 -2.68% 246,471
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
2.132GBP
Average target price
3.653GBP
Spread / Average Target
+71.33%

Annual profits - Rate of surprise