Business description: YouGov plc

YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, Consumer Panel Services (CPS), and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across over 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor over 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for consumer segments, brands, among others.

Number of employees: 3,119

Sales by Activity: YouGov plc

Fiscal Period: July 2021 (GBP) 2022 (GBP) 2023 (GBP) 2024 (GBP) 2025 (GBP)

Research

- - - 178M 177M

Shopper

- - - 74.2M 128M

Data Products

58M 74.1M 85.9M 83.8M 83.9M

Data Services

45.5M 50.7M 47.8M - -

Custom Research

65.6M 95.6M 122M - -

Eliminations and Unallocated Costs

-100K 700K 2.8M -400K -

Geographical breakdown of sales: YouGov plc

Fiscal Period: July 2021 (GBP) 2022 (GBP) 2023 (GBP) 2024 (GBP) 2025 (GBP)

Mainland Europe

30.6M 45.7M 58.2M - 192M

Americas

74.8M 99.5M 116M 124M 126M

UK

52.1M 57.9M 65.6M 69M 59.7M

Asia Pacific

14M 20.8M 23.5M 19.6M 28.1M

Europe, Middle East and Africa (EMEA)

- - - 141M -

Middle East

4.9M 6.2M 8.8M - -

Eliminations and unallocated costs

-7.4M -9M -14.2M -18.6M -17M

Executive Committee: YouGov plc

Manager TitleAgeSince
Chief Executive Officer 69 03/02/2025
Director of Finance/CFO - 11/02/2026
Chief Operating Officer - -
Compliance Officer - -
Chief Tech/Sci/R&D Officer - 09/09/2014

Composition of the Board of Directors: YouGov plc

Director TitleAgeSince
Chairman 69 -
Director/Board Member - 05/12/2017
Director/Board Member 67 31/08/2018
Director/Board Member - 26/02/2023
Director/Board Member 68 04/09/2025
Chairman 60 17/02/2026

Shareholders: YouGov plc

NameEquities%Valuation
Artemis Investment Management LLP
9.1 %
10,704,427 9.1 % 28 M p
abrdn Investment Management Ltd.
7.225 %
8,498,587 7.225 % 22 M p
Octopus Investments Ltd.
6.964 %
8,191,507 6.964 % 21 M p
Liontrust Investment Partners LLP
6.124 %
7,203,229 6.124 % 19 M p
Jupiter Asset Management Ltd.
5.176 %
6,088,259 5.176 % 16 M p

Company details: YouGov plc

YouGov Plc

50 Featherstone Street

EC1Y 8RT, London

+44 2070 126 000

http://www.yougov.com
address YouGov plc(YOU)

Group companies: YouGov plc

NameCategory and Sector
Internet Software/Services
Internet Software/Services
Miscellaneous Commercial Services
Miscellaneous Commercial Services
YG Research India Pvt Ltd.

Market Research

Change 5d. change 1-year change 3-years change Capi.($)
+1.73%+1.49%-39.53%-81.45% 299M
-0.48%-1.77%+32.90%-58.14% 423M
-0.92%-0.35%-4.92%+1.96% 417M
-2.81%+4.29%-38.86%-76.75% 131M
+2.57%0.00%0.00%+78.95% 70.96M
Average -0.05%+0.86%-10.08%-27.09% 268.07M
Weighted average by Cap. -0.27%+0.08%-3.78%-39.23%
Trader
Investor
Global
Quality
ESG MSCI
AAA
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
7
Last Close Price
1.907GBP
Average target price
3.653GBP
Spread / Average Target
+91.55%

Annual profits - Rate of surprise