Business description: YouGov plc

YouGov plc is an international online research data and analytics technology group. The Company’s principal activity is the provision of market research, data analytics and related services. The Company’s divisions include Data Products, CPS, and Research. The Data Products division comprises its syndicated data products, which are available to clients on a subscription basis. The CPS division provides household consumer purchasing data across 18 European countries. The Research division offers a wide range of quantitative and qualitative research that is tailored to meet client’s specific requirements. Its subscription-based data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer behavioral products, such as YouGov Safe. YouGov BrandIndex allows users to continuously monitor 16 fundamental metrics. CPS Consumer Tracking solutions provide regular tracking of purchasing trends for FMCG categories, consumer segments, brands, stock-keeping units, and others.

Number of employees: 3,119

Sales by Activity: YouGov plc

Fiscal Period: July20212022202320242025

Research

- - - 178M 177M

Shopper

- - - 74.2M 128M

Data Products

58M 74.1M 85.9M 83.8M 83.9M

Data Services

45.5M 50.7M 47.8M - -

Custom Research

65.6M 95.6M 122M - -

Other Revenue Eliminations and Unallocated Costs

-100K 700K 2.8M -400K -
See all business segments

Geographical breakdown of sales: YouGov plc

Fiscal Period: July20212022202320242025

Mainland Europe

30.6M 45.7M 58.2M - 192M

Americas

74.8M 99.5M 116M 124M 126M

UK

52.1M 57.9M 65.6M 69M 59.7M

Asia Pacific

14M 20.8M 23.5M 19.6M 28.1M

Europe, Middle East and Africa (EMEA)

- - - 141M -

Middle East

4.9M 6.2M 8.8M - -

Intra-Group Revenues/Unallocated Costs

-7.4M -9M -14.2M -18.6M -17M
See all geographic segments

Executive Committee: YouGov plc

Manager TitleAgeSince
Chief Executive Officer 68 03/02/2025
Director of Finance/CFO 48 05/12/2017
Chief Operating Officer - -
Compliance Officer - -
Chief Tech/Sci/R&D Officer - 09/09/2014
See YOUGOV PLC governance

Composition of the Board of Directors: YouGov plc

Director TitleAgeSince
Chairman 68 -
Director/Board Member 48 05/12/2017
Director/Board Member - 05/12/2017
Director/Board Member 66 31/08/2018
Director/Board Member - 26/02/2023
Director/Board Member - 26/02/2023
Chairman 62 03/02/2025
Director/Board Member 67 04/09/2025
Director/Board Member 59 04/09/2025
Composition of the Board of Directors

Shareholders: YouGov plc

NameEquities%Valuation
abrdn Investment Management Ltd.
7.211 %
8,498,587 7.211 % 29 M p
Liontrust Investment Partners LLP
6.112 %
7,203,229 6.112 % 25 M p
Artemis Investment Management LLP
4.991 %
5,882,589 4.991 % 20 M p
T. Rowe Price International Ltd.
4.852 %
5,718,713 4.852 % 20 M p
Brown Capital Management LLC
4.836 %
5,699,914 4.836 % 20 M p
List of YOUGOV PLC shareholders

Company details: YouGov plc

YouGov Plc

50 Featherstone Street

EC1Y 8RT, London

+44 2070 126 000

http://www.yougov.com
address YouGov plc(YOU)

Group companies: YouGov plc

NameCategory and Sector
Internet Software/Services
Internet Software/Services
Miscellaneous Commercial Services
Miscellaneous Commercial Services
YG Research India Pvt Ltd.
See all subsidiaries

Market Research

Change 5d. change 1-year change 3-years change Capi.($)
+4.41%+1.36%-45.95%-73.95% 389M
+0.58%+1.41%+5.38%+23.23% 431M
+2.51%-0.29%-59.26%-80.09% 128M
0.00%0.00%-2.94%+64.18% 69.01M
-0.19%+1.43%-22.17%-42.45% 61.55M
Average +1.46%+1.35%-24.99%-21.82% 215.82M
Weighted average by Cap. +2.11%+1.36%-22.94%-25.25%
See all sector performances
Trader
Investor
Global
Quality
ESG MSCI
AA
More Ratings
Sell
Consensus
Buy
Mean consensus
BUY
Number of Analysts
6
Last Close Price
2.605GBP
Average target price
4.535GBP
Spread / Average Target
+74.09%
Consensus

Annual profits - Rate of surprise