|
Real-time Estimate
Other stock markets
|
5-day change | 1st Jan Change | ||
| 194.00 GBX | +1.73% |
|
+1.49% | -25.50% |
| 04-14 | Morgan Stanley cuts Berkeley and Barratt Redrow | AN |
| 03-31 | YouGov plc, H1 2026 Earnings Call, Mar 24, 2026 |
Business description: YouGov plc

Number of employees: 3,119
Sales by Activity: YouGov plc
| Fiscal Period: July | 2021 (GBP) | 2022 (GBP) | 2023 (GBP) | 2024 (GBP) | 2025 (GBP) |
|---|---|---|---|---|---|
Research | - | - | - | 178M | 177M |
Shopper | - | - | - | 74.2M | 128M |
Data Products | 58M | 74.1M | 85.9M | 83.8M | 83.9M |
Data Services | 45.5M | 50.7M | 47.8M | - | - |
Custom Research | 65.6M | 95.6M | 122M | - | - |
Eliminations and Unallocated Costs | -100K | 700K | 2.8M | -400K | - |
Geographical breakdown of sales: YouGov plc
| Fiscal Period: July | 2021 (GBP) | 2022 (GBP) | 2023 (GBP) | 2024 (GBP) | 2025 (GBP) |
|---|---|---|---|---|---|
Mainland Europe | 30.6M | 45.7M | 58.2M | - | 192M |
Americas | 74.8M | 99.5M | 116M | 124M | 126M |
UK | 52.1M | 57.9M | 65.6M | 69M | 59.7M |
Asia Pacific | 14M | 20.8M | 23.5M | 19.6M | 28.1M |
Europe, Middle East and Africa (EMEA) | - | - | - | 141M | - |
Middle East | 4.9M | 6.2M | 8.8M | - | - |
Eliminations and unallocated costs | -7.4M | -9M | -14.2M | -18.6M | -17M |
Executive Committee: YouGov plc
| Manager | Title | Age | Since |
|---|---|---|---|
| Chief Executive Officer | 69 | 03/02/2025 | |
James Davies
DFI | Director of Finance/CFO | - | 11/02/2026 |
Lynda Vivian
COO | Chief Operating Officer | - | - |
Tilly Heald
CMP | Compliance Officer | - | - |
| Chief Tech/Sci/R&D Officer | - | 09/09/2014 |
Composition of the Board of Directors: YouGov plc
| Director | Title | Age | Since |
|---|---|---|---|
| Chairman | 69 | - | |
Andrea Newman
BRD | Director/Board Member | - | 05/12/2017 |
Ashley Martin
BRD | Director/Board Member | 67 | 31/08/2018 |
Devesh Mishra
BRD | Director/Board Member | - | 26/02/2023 |
| Director/Board Member | 68 | 04/09/2025 | |
Ian Griffiths
CHM | Chairman | 60 | 17/02/2026 |
Company details: YouGov plc

Group companies: YouGov plc
| Name | Category and Sector |
|---|---|
Yougov Nordic & Baltic A/S
Yougov Nordic & Baltic A/S Internet Software/ServicesTechnology Services Provides online market research services |
Internet Software/Services
|
Yougov Nordic & Baltic A/S
Yougov Nordic & Baltic A/S Internet Software/ServicesTechnology Services Provides online market research services |
Internet Software/Services
|
YouGov ME FZ LLC
YouGov ME FZ LLC Miscellaneous Commercial ServicesCommercial Services Provides marketing research services |
Miscellaneous Commercial Services
|
YouGov ME FZ LLC
YouGov ME FZ LLC Miscellaneous Commercial ServicesCommercial Services Provides marketing research services |
Miscellaneous Commercial Services
|
YG Research India Pvt Ltd. |
Market Research
| Change | 5d. change | 1-year change | 3-years change | Capi.($) | ||
|---|---|---|---|---|---|---|
| +1.73% | +1.49% | -39.53% | -81.45% | 299M | ||
| -0.48% | -1.77% | +32.90% | -58.14% | 423M | ||
| -0.92% | -0.35% | -4.92% | +1.96% | 417M | ||
| -2.81% | +4.29% | -38.86% | -76.75% | 131M | ||
| +2.57% | 0.00% | 0.00% | +78.95% | 70.96M | ||
| Average | -0.05% | +0.86% | -10.08% | -27.09% | 268.07M | |
| Weighted average by Cap. | -0.27% | +0.08% | -3.78% | -39.23% |
Sector
Trader
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Investor
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Global
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Annual profits - Rate of surprise
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