Starbucks Corporation announced the expansion of its long-term relationship with Hong Kong Maxim's Group to now operate Starbucks stores in Vietnam. Scheduled to open the first Starbucks store in Ho Chi Minh City in early February 2013. Starbucks has granted Hong Kong Maxim's Group subsidiary, Coffee Concepts (Vietnam), the license agreement for the Vietnam market.

Coffee Concepts (Vietnam) will be Starbucks licensee for operating Starbucks stores in this market.