Potbelly Corporation Appoints David Daniels as Chief Marketing Officer, Effective August 23, 2021
August 18, 2021 at 02:01 pm
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Potbelly Corporation announced the appointment of David Daniels as its Chief Marketing Officer ("CMO") effective August 23, 2021. In this senior leadership role, Mr. Daniels will report to Bob Wright, President and Chief Executive Officer of Potbelly. Mr. Daniels will lead the Branding, Marketing and Digital teams as he focuses on leveraging the unique Potbelly brand position in support of the Company's growth strategy. His leadership responsibilities will include further development of the brand vision and digital marketing strategy that drives brand awareness and traffic growth, franchise and field marketing, as well as consumer insights and innovation. Prior to joining Potbelly, Mr. Daniels served as Senior Vice President of Marketing at The Food Hall Co. in Dallas, Texas. He has spent more than 20 years as a marketing executive bringing classic brand marketing experience in Consumer Packaged Goods (CPG) from Anheuser-Busch InBev SA/NV, as well as restaurant experience from Pizza Hut and YUM! Brands Inc.
Potbelly Corporation operates primarily as a fast-casual restaurant. The Company owns and operates Potbelly Sandwich Shop concept in the United States. It also has domestic franchise operations of Potbelly Sandwich Shop concepts. Its shops are located in multiple types of neighborhoods and formats, including suburban, urban, central business districts, airports, and others. Its menu includes toasty hot sandwiches, signature salads, soups, chili, sides, freshly baked cookies, hand-dipped shakes and, in its breakfast locations, breakfast sandwiches. The Company operates approximately 424 shops in 31 states and the District of Columbia. Of these, the Company operates 345 shops and franchisees operates 79 shops. The Company-operated shops are located in various areas, such as Illinois, Indiana, Texas, Massachusetts, Michigan, Oregon, Virginia, Kansas, District of Columbia, Oklahoma, Minnesota, Kentucky, Wisconsin, Missouri, Maryland, Pennsylvania, Ohio, Utah, Arizona, and Colorado.
POTBELLY CORPORATION 
