NIKE, Inc. Appoints Ratnakar Lavu as Global Chief Digital Information Officer, Effective June 17, 2019
June 06, 2019 at 09:15 pm
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NIKE, Inc. announced that Ratnakar Lavu will become the company’s first Global Chief Digital Information Officer, effective June 17. He will report to Eric Sprunk, Nike Chief Operating Officer. Lavu will lead all of Nike’s global technology functions across the enterprise with responsibility for accelerating new digital capabilities for Nike. Lavu most recently was the Chief Technology and Information Officer at Kohl’s, where he led all of IT, digital and consumer technology. Prior to joining Kohl’s, Lavu was Chief Technology Officer at Redbox.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
