ADP announced on Wednesday that it has chosen JCDecaux to operate the advertising activities at its Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget airports.

Following a public consultation, the world's number one outdoor advertising company has been selected as co-shareholder of the new Extime Media company.

Under the terms of the project, the 'Extime JCDecaux Airport' brand will replace the 'JCDecaux Airport Paris' brand that existed previously, with the aim of becoming the benchmark in the world of airport media

The company plans to open up internationally, by rolling out its activities in Turkey from 2024 and in Jordan during 2025.

Extime has also set itself the target of reducing its electricity consumption by 30% by 2026 compared with 2016, and its carbon emissions by 50% by 2030 compared with 2019.

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