Digimarc Corporation announced Digimarc Engage, a product for direct-to-consumer digital communication, is transforming the way businesses, brands, and consumers interact through new and incredibly advanced consumer engagement capabilities. Digimarc Engage is the industry?s first consumer engagement offering to deliver contextual and differentiated experiences across both physical items and digital media ? powering integrated marketing campaigns with richer consumer experiences while revealing never-before-available omnichannel data insights to inform smarter campaigns.

Consumer trends are reshaping the landscape of digital, hybrid, and physical sales channels. A critical element of this hybrid landscape is omnichannel consumer engagement. Being omnichannel goes beyond being accessible at every touchpoint.

Instead, it necessitates a seamless and unified experience. 74% of consumers use a combination of physical and digital to research and buy products. Mixed communications channels such as brand-owned direct-to-consumer, marketplaces, and social commerce have emerged and continue to evolve, making it increasingly difficult for companies to deliver consistent consumer experiences across all consumer touchpoints.

Exacerbating this challenge, consumers do not think of themselves as digital or physical consumers. They expect consistent experiences across channels. Digimarc makes omnichannel marketing easy by activating products and physical and digital media to provide an interactive, fully client-owned, cross-media communications platform for consumer engagement.

With unified QR codes and weblinks support, Digimarc allows companies to deliver specified content and consistent web experiences across both physical and digital assets. Three new features of Digimarc Engage include industry firsts in consumer engagement: support for consumer product variants enabling companies to deliver different digital content from variations of a product with the same Global Trade Item Number (GTIN), such as seasonal packaging, retailer exclusives, or in-market tests; the ability to extend contextual redirection of digital content beyond simply products to physical and digital promotional assets such as web display ads, social media posts, printed materials, and signage, while easily tying the performance of these promotional assets to the product itself; and support for shortened ?smart? uniform resource locators (URLs) that redirect to a full web address, providing users with increased flexibility and control when activating digital assets where no physical product or printed QR code is involved.

With GS1 Digital Link at its core, Digimarc Engage adds dynamic intelligence on top of this critical industry standard to create a direct communication channel between companies and consumers via the products they purchase and consume?a requirement of emerging regulatory efforts such as the Digital Product Passport (DPP) in Europe. As the co-chair of the GS1 Digital Link standard work group, Digimarc led the way for industry-wide adoption of GS1 Digital Link as the world prepares for Sunrise 2027 when 2D barcodes?like QR codes encoded with GS1 Digital Link?will be accepted at point-of-sale. And importantly, like all Digimarc products, Digimarc Engage is built upon the Digimarc Illuminate platform, a secure and scalable enterprise-grade platform endorsed by CIOs around the world.

This means Digimarc Engage customers benefit from the power of Digimarc?s unique digital watermarks to provide the multifactor authentication capabilities required for fraudulent-free customer loyalty and rewards programs. It also makes Digimarc Engage a straightforward way for forward-thinking companies to begin their digital transformation journeys on a single platform that delivers value across the entire organization.