The outdoor advertising specialist secures an agreement lasting up to 14 years and plans to expand its digital assets across the Australian metropolis. JCDecaux announces the renewal, following a competitive tender, of its exclusive advertising partnership with Melbourne's Yarra Trams network—the largest operational tram system in the world.
The contract, which could run for up to 14 years, covers both the tram fleet and the shelter network, allowing advertisers to roll out integrated campaigns citywide.
As part of this agreement, the group is planning a significant expansion of its digital assets, with new locations in the central business district and along major corridors connecting suburban areas.
Melbourne is home to 5.4 million people in its metropolitan area.
JCDECAUX SE is No. 1 in the world for outdoor communication. Net sales break down by type of surface as follows:
- urban furniture (50.7%; No. 1 worldwide): sales of advertising space in malls and on urban furniture bus shelters, automated public toilets, newspaper kiosks, signboards, etc.; 636,625 advertising surfaces marketed at the end of 2025), sale, leasing, and maintenance of urban furnishings. The group is also No. 1 worldwide for self-service bicycle rentals;
- transportation vehicles and terminals (35.8%; No. 1 worldwide): sales of advertising space in 154 airports, on and in buses, subways, trains, tramways, train stations, and transit terminals. At the end of 2025, the group sold 374,718 advertising surfaces;
- traditional and lighted billboards (13.5%; No. 1 in Europe): 94,562 advertising surfaces marketed.
Net sales are distributed geographically as follows: France (16.7%), the United Kingdom (10.6%), Europe (30.1%), Asia-Pacific (20.5%), North America (8%) and other (14.1%).
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