Chase announced accelerated efforts to better serve young adults ages 18?24 and customers new to banking, with products, experiences and support designed around how they manage money, build credit and plan for the future. For many young adults, financial stress is high, and small steps can make a big difference. Chase is investing across products and experiences to deliver more value, control and convenience?with support on customers?
terms. New research highlights what young adults want from their bank. Young adults want a bank that fits how they live: digital every day, in-person when it matters and built to help them stay on track. A survey found: Digital-first, not digital-only: about 1 in 2 (49%) say strong mobile tools and in-person access are equally important.
Savings pressure is real: 64% say they can?t build savings or rely on financial support to make ends meet. The American Dream is shifting toward stability: for young adults, it?s led by building a successful career (56%) and achieving financial independence (53%); half (50%) define it as affording daily expenses without stress. Convenience counts: 43% prioritize ATM access and availability when choosing a bank.
Grounded in what young adults say they need most, Chase?s approach is anchored in four pillars: a compelling, easy-to-understand product set; practical education and resources designed for on-the-go access; everyday convenience through a modern digital experience, paired with in-person support and expert guidance; all backed by Chase?s strength and security. Chase is expanding its lineup of simple, transparent accounts and tools that help young adults and customers new to banking build healthy habits and credit from day one. Secure Banking: a simple checking account designed to help young adults manage everyday spending and stay on track.
Built for peace of mind, Secure Banking account holders can only spend the money they have so there are no overdraft fees, no fees for money orders or cashier?s checks, direct deposit up to two days early, plus identity monitoring and budgeting/spending tools. To make it even more accessible, Chase has expanded the monthly service fee waiver to all customers ages 17?24, whether they are in college, working or taking another path. Secure Banking also now supports incoming wire transfers and allows 17-year-olds to open accounts in-branch.
Chase Savings: extends the existing monthly service fee waiver for customers under 18 through age 24. Freedom Rise Credit Card: designed for new-to-credit customers?including young adults?who want to start building credit responsibly. Credit Journey: helps customers understand where their credit stands, what?s influencing it, track progress over time and take practical steps toward stronger credit and greater financial independence.
New mobile app experience for young adults: co-created with customers ages 18?24, this enhanced Chase app experience is designed to make everyday money management faster and easier. The updated home screen brings key actions to the forefront, including quicker access to recent transactions, a reimagined wallet, prominent Zelle access and easy external account linking. It also features a refreshed monthly spend view and contextual next steps that help customers save automatically, stay on track with spending, build credit and manage payments over time.
Chase is expanding practical education and resources that young adults say they want most: quick, clear guidance on everyday money decisions. Through Chase Money Skills and other learning modules, customers can access bite-sized content on topics like budgeting, building credit and managing bills alongside tools that translate guidance into action. Customers can also access in-person financial health workshops led by Chase Community Managers in communities across the country.
