IRVINE, Calif. - Fox Racing, the global leader in motocross and mountain biking gear and apparel and a Revelyst brand, celebrates its 50th anniversary year paying homage to the brand's vision of Honor Yesterday, Conquer Today, Invent Tomorrow.
The idea will be brought to life throughout 2024 by honoring stories from the past, conquering new product launches and race weekends, and continuing the pursuit of performance innovations that will define the future of racewear.
The brand's vision (Honor, Conquer, Invent) is derived from the founding principles established by the Fox family in the early years of the company, including a quote from the founder, Geoff Fox: 'Change is the only constant.' In 2024, change comes in the form of the official introduction of the new logo mark, an evolution of the iconic Fox Head logo drawn in 1975. 'While the logo has gone through many changes over the years, it's never lost what it stands for - a family-values-based way of working, technical innovation, and passion for our sports and evolving them,' said Chad Hilton, VP of Brand, who stewarded the change across Fox Racing products and digital channels in 2023.
Fox Racing reaffirms the new Fox Head logo and evolution of branding through the launch of the 50thAnniversary Limited Edition Collection, which includes Fox Union BOA Shoes, Speedframe Pro helmet, and Flexair gloves with more additions arriving later in the year. The collection also features a color palette crafted for both design evolution and nostalgic reminiscences of past styles through vibrant and bold race graphics.
The 50th Anniversary Limited Edition Collection is currently available on www.foxracing.com, at Fox Racing flagship stores, and at participating Fox Racing dealers and channels globally.
Media can download images of the 50th Anniversary Limited Edition Collection here.
About Fox Racing
For over 5 decades, Fox Racing has been the global leader in motocross and mountain bike gear and apparel. Fox outfits the world's best competitive action sport athletes and enthusiasts with products that combine innovation and style, rooted in the brand's original competitive motocross spirit. The company is based in Irvine, California, with offices, retail stores, and an international roster of sponsored athletes, located around the world. www.foxracing.com
About Revelyst
Revelyst, a segment of Vista Outdoor Inc. (NYSE: VSTO), is a collective of world-class maker brands that design and manufacture performance gear and precision technologies. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.
Contact:
Tel: 763-433-1000
Tyler Lindwall
Investor Relations
Tel: 612-704-0147
Email: investor.relations@vistaoutdoor.com
Media Relations
Eric Smith
Corporate Communications Manager
Tel: 720-772-0877
Email: Media.Relations@VistaOutdoor.com
VISTA OUTDOOR INC. 
