Vimeo, Inc. announced the launch of Vimeo Marketing, which provides marketers with a single, integrated toolset for video hosting, editing, and distribution - all to help them better engage audiences and grow their businesses through the power of video. The new offering addresses the growing need for an end-to-end video marketing solution in an era dominated by video, estimated to represent roughly 80% of internet traffic according to industry estimates. With Vimeo Marketing, marketers at organizations of all sizes now have access to a complete set of video marketing tools that can help them drive performance on nearly every channel.

As an integrated offering, Vimeo Marketing delivers all the tools that marketers need to exercise complete control over the viewer experience, efficiently edit videos with precision, and easily distribute content to maximize reach. Key capabilities of the solution include: Managing viewer experience: Un unparalleled quality and control over hosting, giving marketers unfettered control over the look and feel of their videos including: Multiple audio tracks: Upload as many audio tracks to a single player as want, and unlock descriptive audio, multi-language audio, and commentary tracks to unlock localization and reach a broader audience. Multi-language auto captioning: Go global with automated closed captions in seven languages (English, French, German, Japanese, Korean, Portuguese, and Spanish) to engage diverse audiences.

No manual transcription required. New player customizations: Get even more control over the look and feel the player with expanded set of player customization controls. Add brand logo, update player colors, and toggle certain controls on or off, so can give viewers everything they need and nothing they don't. Fast, simplified editing workflows for greater team collaboration--with drag-and-drop footage, text, and audio capabilities, as well as real-time previews and the potential to pair tools with Vimeo's AI-powered creation suite.

The features include: Timeline-based editor: Vimeo's new editor offers the same level of control and flexibility of a professional-grade video editor, but with the added benefit of never having to leave the Vimeo platform. Add multiple media assets in a single frame: The new editor also has split-screen effects and allows to include two (or more) videos or images on the screen at once. Integrating at scale: More integrations to share videos anywhere and everywhere--all allowing to incorporate ad-free videos into any campaign and close the loop by tracking performance across every channel, from one centralized analytics dashboard, enabling integration with: Social video platforms such as YouTube, LinkedIn, X, and Meta: YouTube integration improvements, for example, enable to publish directly, simulcast live events, and use ad creation templates designed specifically for YouTube.

CRM platforms such as Marketo, HubSpot, Salesforce Marketing Cloud, and others: Updated CRM integrations include added support for Salesforce Marketing Cloud and will soon update Vimeo's Hubspot integration--to access Vimeo videos directly from Hubspot and quickly add them to campaign assets. Vimeo Marketing provides quality, control, and cross-team accessibility in one complete video offering to help marketers, content creators, and business owners engage their audiences, and increase conversions and brand loyalty. Vimeo Marketing is available on Vimeo's enterprise and select online plans, with new capabilities becoming available by the end of the year.