Syneos Health announced that two of its advertising agencies, PALIO and GSW, will operate as one agency. PALIO will now fuse with GSW to deliver customers the best of both agencies' integrated advertising and marketing solutions. The full advertising suite will now operate under the singular GSW brand.

Sonja Foster-Storch, who joined GSW in August 2017, will remain President of GSW North America, providing strategic direction to help teams create brand experiences that drive results for GSW's domestic and global healthcare customer portfolio. Kim Johnson, President of PALIO since 2014, will assume leadership of the combined operations as President, GSW New York and Santa Monica. In New York, the collective 150 talented ad professionals will be co-located with Syneos Health clinical and commercial colleagues in offices in the heart of the city's Meatpacking District.

Other North American GSW offices will remain under the leadership of Dan Smith in Columbus, OH; Jon Nelson in Newtown, PA; and Mark Jazvac in Canada. Michael Austin will serve as Managing Director, Creative and Technology, GSW and will partner with Nick Capanear, Executive Creative Director, GSW New York.