Sprinklr announced that El Corte Inglés selected Sprinklr to transform its online customer engagement strategy in Portugal. With three Sprinklr product suites Sprinklr Social Publishing & Engagement, Modern Research and Modern Marketing & Advertising, El Corte Inglés can deliver an omni-channel customer engagement experience throughout the customer's shopping journey. With customers increasingly shopping, requesting customer service, and researching retail purchases on social media, El Corte Inglés Portugal is turning to Sprinklr to support improving the digital shopping experience.

El Corte Inglés Portugal will implement the following products: Sprinklr Social Publishing & Engagement – Will improve the team's efficiency and reduce costs with advanced AI and automation while creating one source of truth for publishing and engagement. Sprinklr Modern Research – AI insights will help the team understand the voice of the customer to create relevant, high performing content. Sprinklr Modern Marketing & Advertising– Consolidating organic and paid activity will help increase advertising performance and reduce costs.