Similarweb is announcing an open beta release of SAM, an AI-powered sales assistant that brings digital intelligence insights into the salesperson's daily workflow. SAM, the Similarweb Sales AI Module, is one of many ways Similarweb is combining the power of Digital Data with large language model (LLM) generative AI. The SimilarAsk?

digital assistant was introduced in 2023 to speed customer discovery of Similarweb data and insights. SAM builds on the success of the Insights Generator sidebar in Similarweb Sales Intelligence - except that with SAM, those insights become readily available through a Chrome Extension that fits into existing workflows. Similarweb innovation partners who are part of the SAM trial include industry leaders like DHL Express in global logistics, SaaS powerhouses such as Bannerflow and Commversion, and eCommerce platform provider Visualsoft.

SAM is not just another chatbot or "co-pilot." Implemented as a browser extension, SAM uses the regular workflow of sales research as its input. As a result, SAM informs sales pitches and meetings with a prospect or current customer with insights drawn from Similarweb?s unique Digital Data. SAM is meant to accompany salespeople wherever they go on the web, integrating with multiple productivity and research tools - starting with LinkedIn and Google Calendar.

Later in the year, integrations will be added for Gmail and tools such as SalesLoft and Outreach. More than 25 early beta customers are already using SAM to boost sales effectiveness.