RedfinNow announced it has launched in the Phoenix metro area, giving homeowners a convenient new way to sell. RedfinNow is the iBuying service from Redfin. Sellers can request a cash offer for their home directly from RedfinNow and sell without the hassle of fixing up their homes or clearing out for open houses and private showings. RedfinNow complements Redfin's full-service brokerage by giving sellers the option of either selling on the open market with a local Redfin agent or selling directly to RedfinNow. Redfin's real estate agents, who have been helping clients buy and sell homes in Phoenix since 2010, provide a full-service offering for a listing fee as low as 1%.