ITEM 8.01 OTHER EVENTS

On January 19, 2023, Purple Innovation, Inc. (the "Company) issued a press release commenting on a Schedule 13D/A (the "Schedule 13D/A") filing by Coliseum Capital Management, LLC ("Coliseum"). The Schedule 13D/A indicated that, in the absence of an agreement with the Company, Coliseum intends to nominate a slate of directors for election at the 2023 annual meeting of the stockholders of the Company, which slate would constitute a majority of the board of directors of the Company. A copy of the Company's press release is attached as Exhibit 99.1 to this report and incorporated by reference.

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