PubMatic announced a partnership with Roblox to enable programmatic media buying of Roblox's video advertising inventory when it becomes available later this year. The partnership will allow more brands to seamlessly reach Roblox's global community of over 71 million daily active users1, nearly half of them representing the highly coveted Gen Z demographic, while Roblox will gain scaled access to premium brand advertising demand. Like all advertising on Roblox, programmatic ads must comply with the platform's Community Standards and Advertising Standards grounded in principles of making advertising safe, transparent, and respectful of people's privacy while still creating opportunities for the community to innovate, engage and earn.

This also means Roblox users will know when they are interacting with ad content, and ads will continue to only be served to people ages 13 and up. Immersive Video Ads Availability: Roblox immersive video ads are going through an alpha test and will become broadly available to advertisers on Roblox later this year. The video ads inventory will ultimately be made available to PubMatic buyers via programmatic guaranteed, private marketplaces (PMPs), auction package deals and open exchange to maximize access while ensuring unparalleled control and brand suitability.

This will enable the platform to tap into PubMatic's vast demand, including supply path optimization deals with advertising agencies and premium brands. The new partnership also complements PubMatic's strength in connected TV, online video, mobile app and display with expansion into the social and native advertising segments.