PubMatic, Inc. announced a partnership with Klarna to scale programmatic access to Klarna's native advertising inventory via PubMatic's Convert. The partnership will allow advertisers to reach and engage with Klarna's high-intent global audience of 150 million shoppers directly at the point of purchase. The integration with PubMatic provides Klarna with scaled access to demand via whichever demand-side platform (DSP) a buyer is working with on both a self-serve and managed service basis.

Advertisers can access Klarna's high-intent audiences to drive enhanced campaign ROI - with click-through-rates three times higher than the industry average. The integration will initially be available in the US, with expansion to European markets to follow quickly thereafter.