Whale Cloud Technology CO., LTD. announced that Smartfren has partnered with Whale Cloud to upgrade its ZSmart Multi-channel Campaign Management (MCCM), an end-to-end campaign solution to manage omni-channel real-time campaigns during each phase of customers' lifecycle, to retain and grow the customers, thereby significantly improving the margin. The latest ZSmart MCCM can help Smartfren improve customer engagement across a variety of channels including MySmartfren app, WhatsApp, email, SMS, USSI, call center, and social media. The system provides 360-degree customer insights for personalized offers that cover full lifecycle of customer acquisition, conversion and retention. Besides, ZSmart MCCM can evaluate the effectiveness of marketing campaigns to raise the relevancy for customer experience and increase revenue growth.