Procter & Gamble's Dawn has reinvented dish soap to make it easier than ever for people to get out of the kitchen and on with their lives with the release of new Dawn Powerwash™ Dish Spray. Dawn’s innovation team spent more than five years designing a new spray-foam formula that works on contact to remove food from dishes. While traditional dish soap needs to be combined with water to form suds, with Dawn Powerwash no water is required until the final rinse. The sprayer features a first-of-its-kind nozzle with a spray chamber that mixes the product with air to create suds that spread evenly over surfaces, loosening burnt-on, baked-on messes. The new, unique formula eliminates the need to soak dishes overnight, and studies show that it delivers five times faster grease cleaning than non-ultra Dawn. The design transforms the dishwashing experience, with three simple steps: spray, wipe, rinse. Dawn Powerwash™ Dish Spray is designed as a refill model, with a reusable sprayer that disconnects from an empty bottle and can be easily attached to a 16 oz. refill. This design allows consumers to make a one-time purchase of a ‘Starter Kit’ with a sprayer and bottle, and then buy a refill in one of three scents: Fresh, Apple and Citrus. Together, Dawn and Curtis Stone are introducing a three-part recipe series, with each recipe designed to easily clean as user go, letting user sit down and enjoy the meal without kitchen clean-up hanging over user head. The recipe series focuses on some of the year’s most popular cooking occasions—and each recipe is specifically designed to make a mess, so user can see Dawn Powerwash™ Dish Spray in action! - In the midst of football season, Chef Stone will share how to make his favorite Ribeye Steak Sandwich with Caramelized Onions and how to clean as user go, so user don’t miss a single play.