Pricer partners with DIY chain Brico Dépôt for the deployment of the cloud-based platform Pricer Plaza and electronic shelf labels in more than 120 stores across France by the end of the year. With this partnership, which was previously announced in March 2023, Brico Dépôt, the subsidiary of the British group Kingfisher, aims at gaining productivity and price agility, while optimizing working conditions for the employees in the stores. In order to remain faithful to its promise of low prices all year round and to be more agile, Brico Dépôt has decided to call on the expertise of Pricer to equip its 123 stores throughout France with the cloud-based platform Pricer Plaza and electronic shelf labels.

This choice is motivated by the need to maintain its momentum in a subdued DIY market after the increased sales during Covid, but also by the desire to free its in-store teams from repetitive and time-consuming tasks connected to the use of paper labels. The Instant flash of the digital labels, which is enabled by Pricer's unique optical wireless communication, offers significant daily time savings in locating products, putting them on the shelves and preparing orders (Drive and Click & Collect) and enables the teams to focus more on customer service. After a pre-deployment in June earlier this year with 12 stores equipped in one month, Brico Dépôt has entered an acceleration phase since the beginning of September with an installation rate of 6 stores per week until the end of the year.

One of the keys to this accelerated deployment is the quality of the support provided by Pricer. To carry out this ambitious project Pricer offers a turnkey solution, from the installation of the infrastructure and mounting of rails and labels, to the connection of products to the labels, training and after-sales service. The cloud-based platform Pricer Plaza ensures fast, secure and reliable integration of the electronic shelf label system as well as optimal management, combined with real-time decision-making at the scale of an entire chain, group or region, or individual store.