PesoRama Inc. announced the appointment of Rodrigo Castan as Chief Operating Officer of the Company's operating subsidiaries in Mexico City. Mr. Castan joins with vast experience in several sectors including retail, marketing and fast-moving consumer goods. Within retail he has had experience in operations, expansion, finance, and marketing, among other areas.

He worked for four years in Colombia for Tiendas D1, the hard discount retailer in Latin America with over 2,300 stores, where he was responsible for expansion and opened north of 1,100 stores during that period. With Tiendas D1 he implemented an expansion booster plan, led store maintenance, relocations, remodelling, and national security, as well as being a member of the executive committee. Before joining Tiendas D1 he worked for several years for DIA Group, a Spanish food retail company with more than 7,000 stores.

With DIA he held responsibilities in Spain and in China where he lived for several years in Shanghai. He covered areas such as operations, sales manager, human resources, expansion, and business controlling. He holds a Business Administration and Law Degree from Universidad Pontificia Comillas and a Master's Degree in International Business from Zhejiang University.