Arcus-Gruppen AS completed the acquisition of Aalborg, Brøndums, Gammel Dansk, Malteser and a production facility in Denmark from Pernod-Ricard SA (ENXTPA:RI).
January 04, 2013 at 04:00 am
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Arcus-Gruppen AS signed an agreement to acquire Aalborg, Brøndums, Gammel Dansk, Malteser and a production facility in Denmark from Pernod-Ricard SA (ENXTPA:RI) for approximately 100 million on July 13, 2012. The acquisition includes Danish aquavit brands Aalborg and Brøndums, the German brand Malteserkreuz Aquavit and the Danish bitter brand Gammel Dansk and Aalborg production plant in Denmark. The purchase price will be mostly financed through a loan in Arcus-Gruppen. Ratos will provide equity in a maximum amount of 9 million.
The deal is subject to approval by the relevant competition authorities and is expected to be completed no later than in the beginning of January 2013. Arcus will have to sell its schnapps Brøndums if the Danish Competition Authority approves it's acquisition of Pernod Ricard Denmark. The deal is approved by Federal Cartel Office on December 19, 2012.
BNP Paribas SA acted as financial advisor for Pernod-Ricard SA. Horten Law Firm, Antoine Choffel and Laura Castex of Gide Loyrette Nouel, Lars Kongstad, Lucas Jonsson, Oliver Cleblad, Stefan Perván Lindeborg, Jürgen Busch, Hans Abrahamsson, and Meike Johnsen of Mannheimer Swartling and Lionel Nentille, Charles Briand and Raquel Logié of Ernst & Young Société d'Avocats acted as legal advisors to Pernod Ricard. PricewaterhouseCoopers LLP acted as the accountant for Ratos and Arcus-Gruppen. Mannheimer Swartling Advokatbyrå AB and Dahl Advokatfirma acted as the legal advisors for Ratos and Arcus-Gruppen. Ernst & Young acted as accountant to Arcus-Gruppen.
Arcus-Gruppen AS completed the acquisition of Aalborg, Brøndums, Gammel Dansk, Malteser and a production facility in Denmark from Pernod-Ricard SA (ENXTPA:RI) on January 4, 2013. The transaction was approved by the regulatory authorities.
Pernod Ricard is the world's No. 2 in the production and marketing of Premium and Prestige spirits and wines. Net sales break down by family of products as follows:
- spirits and champagnes of strategic international brands (63.4%): Absolut (12.7 million cases sold in 2022/23), Jameson (10.7 million), Ballantine's (8.8 million), Chivas Regal (5.1 million), Malibu (4.7 million), Ricard (4.4 million), Havana Club (4.3 million), Beefeater (3.7 million), Martell (2.4 million), The Glenlivet (1.6 million), Mumm (0.6 million), Royal Salute (0.3 million) and Perrier-Jouët (0.3 million);
- local strategic brands' spirits (17.7%): Seagram's, Kahlua, Olmeca, Seagram's Gin, Ramazzotti, Imperial, Pastis 51 and Clan Campbell brands, etc.;
- speciality brand's craft spirits (6.2%): Italicus, Lillet, Pernod, Suze, Augier, Malfy, Jefferson's, Powers and Redbreast brands, etc.;
- strategic wines (3.9%): Jacob's Creek, Kenwood, Brancott Estate, Campo Viejo, Church Road, George, St Hugo, Stoneleigh, Ysios and Wyndham brands;
- other (8.8%).
At the end of June 2023, the group has 96 production sites worldwide.
Net sales are distributed geographically as follows: Europe (28.5%), Americas (28.7%) and other (42.8%).
Arcus-Gruppen AS completed the acquisition of Aalborg, Brøndums, Gammel Dansk, Malteser and a production facility in Denmark from Pernod-Ricard SA (ENXTPA: RI).