Ann Mukherjee, CEO of Pernod Ricard North America, talks about the ready-to-drink cocktail market and changing consumer tastes. She discusses the acquisition of peanut butter-flavored whisky brand Screwball, and the importance of innovation in the alcoholic beverage industry. Finally, she discusses consolidation in the beverage industry and the entry of large soft drinks companies into the alcohol market.
(MT Newswires)

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