North American Cannabis Holdings, Inc. (USMJ) announced the official relaunch of the EVERx CBD Sports Nutrition Beverage. USMJ acquired EVERx from Puration, Inc. (PURA) last year. PURA and USMJ are sister company's with the same majority shareholder.

PURA sold EVERx to USMJ in exchange for a perpetual royalty agreement. In other words, USMJ sales of EVERX will result in high margin revenue to PURA from royalties. USMJ is now relaunching the product with an updated formula and look.

The new formula and look are designed to expand the appeal of EVERx beyond the sports nutrition market. Alkame Holdings, Inc. remains as the bottler for EVERx.