North American Cannabis Holdings, Inc. announced the company is all-systems-go to relaunch the EVERx CBD Sports Nutrition Beverage later this week at the Arnold Sports FestivalMarch 4-6, 2022 in Columbus, Ohio.
EVERx was originally introduced at the Arnold Sports Festival in 2017. With the Arnold as the anchor of EVERx's marketing campaign, sales rapidly grew to over $2 million annually. USMJ is now relaunching the product with an updated formula and look. The new formula and look are designed to expand the appeal of EVERx beyond the sports nutrition market. Alkame Holdings, Inc. remains as the bottler for EVERx. The relaunch of EVERx is the beginning of an overall USMJ cannabis ecommerce expansion campaign. Following the relaunch of EVERx, USMJ has plans to launch multiple new products, both inhouse products and third-party products, in an overall effort to expand USMJ ecommerce.