North American Cannabis Holdings, Inc. announced the new EVERx CBD Sports Nutrition Beverage will debut at the Arnold Sports Festival next week, March 4-6, 2022 in Columbus, Ohio. USMJ acquired EVERx from its sister company, Puration, Inc. last year in exchange for a royalty agreement. USMJ has updated the EVERx formula and packaging and now returns to the Arnold Classic with 20,000 athletes from 80 nations participating in 60 sports and events.

In 1989, the Arnold Sports Festival was founded by Gov. Arnold Schwarzenegger and ColumbusbusinessJim Lorimer in Columbus, Ohio. Other festivals are held in Melbourne, Australia; São Paulo, Brasil; Johannesburg, South Africa; Seville, Spain; and Birmingham, England.

After developing EVERx as part of an overall cannabis infused consumable business development and exploration initiative, PURA subsequently retooled its business to focus on the overall potential of the industrial hemp market. PURA sold EVERx to USMJ in exchange for a perpetual royalty agreement. Acquiring EVERx mid pandemic, USMJ decided to wait out the economic impact of the pandemic and target a later relaunch of the CBD sports nutrition beverage.

USMJ is now relaunching the product with an updated formula and look. The new formula and look are designed to expand the appeal of EVERx beyond the sports nutrition market.