Nike : and Rory McIlroy Collaborate to Create New Nike Equipment
January 12, 2016 at 05:50 pm
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The members of Rory McIlroy's performance team - JP Fitzgerald, Michael Bannon and Dr. Steve McGregor - have served as close collaborators to a number of Rory McIlroy's golf milestones. Notably, since becoming the athlete's caddie in 2008, Fitzgerald has been privy to McIlroy's transformative training. He's also been there for all McIlroy's tour wins, including four majors, and through 95 weeks atop the world rankings. Over the past year, he witnessed another landmark: McIlroy's 12-month partnership with engineers from The Oven as they fine-tuned the Vapor Fly Pro driver and RZN Tour / Platinum ball.
Fitzgerald recounts the journey in the above film, which details the Nike team's mission to increase McIlroy's ball speed and overall performance. After each meeting, product teams took feedback to The Oven, where adjustments ensued, ultimately leading to the groundbreaking designs.
Nike Inc. issued this content on 2016-01-12 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 2016-01-12 17:49:38 UTC
Original Document: http://news.nike.com/news/nike-and-rory-mcilroy-collaborate-to-create-new-nike-equipment
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
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