Nike : The Converse One Star Spring Line-Up Features Bold Colors, Classic Camo and “Hairy” Suede
January 29, 2018 at 02:09 pm
Share
Built for the court, the One Star launched in 1974 as the groundbreaking low-top off-shoot of the All Star. Just a year later, it disappeared from the Converse line-up.
Despite being a relative underachiever on its original release, the One Star re-emerged in the '90s, when it was adopted by skate and street communities and built a heritage associated with anti-conformity across the world.
In a nod to its history, and renewed icon status, the One Star lineup for Spring 2018 is complete with bold colors and new takes on classic design elements - like the 1970s court-inspired 'hairy' suede and an original Converse camo print.
A host of individuals that defy traditional definition, including A$AP Nast, Swedish songwriter, Tove Lo, Brockhampton, Leo Mandella and Oh Hyuk, rock the One Star in their own way in the Spring 2018 lookbook (download it here).
The Converse One Star Spring 2018 Collection launches February 1 on converse.com and at Converse stores and global retailers.
Nike Inc. published this content on 29 January 2018 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 January 2018 14:09:10 UTC.
Original documenthttps://news.nike.com/news/converse-one-star-spring-2018
Public permalinkhttp://www.publicnow.com/view/5F65B24EA84CD24EF3C9BAE2CC55157C3845FAAF
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).