MINISO announced the grand opening of its first IP Collection Store on May 3, 2024, with around 4,000-square-foot store, located in the iconic American Dream Mall in New Jersey. Building upon the success of multiple landmark stores in New York, including a recent Times Square pop-up in March 2024 and its store opened a year ago in the same area, this new store accelerates MINISO's advancements in the New York metropolitan area. It also marks a significant milestone in MINISO's rapid expansion across the US, further enriching its landscape of over 100 stores, dedicated to delivering innovative and joyful shopping experiences to local consumers.

Echoing MINISO's Life is for Fun slogan, the new IP collection store layout sparks interaction, inviting shoppers to engage with beloved IP characters and products in dedicated zones. Until May 9, 2024, MINISO's collaboration with the core New Jersey mall features a 16-feet-tall PenPen from MINI Family, alongside a playful ball pool area evoking summertime delight. This creative towering installation not only celebrates MINISO's store opening but also enriches the shopping experience with fun interactive elements, exemplifying MINISO's commitment to delivering joy to consumers and rapid growth in the United State.

Following its global brand upgrade in 2023, MINISO has strategically pursued IP collaborations worldwide, positioning itself as the IP design retail group. That same year in May, MINISO launched its first global store in Times Square to great acclaim, rapidly becoming a beloved destination for both locals and tourists. In March 2024, the brand unveiled its second Times Square pop-up store, featuring a striking Stitch-themed storefront design that set a new record for the highest sales per square foot among all US stores.

In 2023 alone, MINISO expanded into more than 10 new states in the US, bringing its total to over 100 stores across 27 states, as part of its global network of over 6,400 stores. By the end of 2024, MINISO aims to extend its presence to more states nationwide, with plans to continue expansion in existing cities and add more inland states, including Ohio, Tennessee, Colorado, and Utah. Globally, MINISO aims to add between 550 and 650 new stores worldwide by the end of 2024, reaffirming its commitment to global growth and bringing joy to consumers.