MeridianLink, Inc. announced the general availability of its enhanced MeridianLink Engage platform. Originally launched by Saylent Technologies, which was acquired in 2021, Engage is now part of MeridianLink, creating a comprehensive, end-to-end consumer lending, account, and card marketing automation solution. The advanced offering brings together Saylent and MeridianLink capabilities to optimize financial institutions' marketing efforts, enabling them to remove challenging data silos and the cumbersome need for IT support for data pulls, sorting, and manual reporting for marketing campaigns.

Clients now have a single platform to offer consumers multiple lending opportunities through advanced data segmentation and streamlined execution, saving valuable time, and increasing consumer share of wallet. Robust reporting and analytics round out the offering, tracking the success, insights, and impact of each campaign. Integrating MeridianLink Consumer and MeridianLink Portal enables MeridianLink Engage clients to design, execute, and analyze prescreened consumer lending campaigns.

Organizations that use MeridianLink Engage can build more profitable customer relationships through data-driven insights and relevant, personalized communications that are proven to increase engagement. MeridianLink Engage's marketing automation technology adds another key component to the MeridianLink One platform, bringing efficiency and an improved consumer and client experience to lending growth efforts.