Fintel Connect announced its partnership with MeridianLink, Inc. By integrating Fintel Connect's campaign tracking and partner marketing platform into MeridianLink® Opening, the two companies are enhancing full-funnel marketing transparency and deposit and loan growth for banks and credit unions. MeridianLink's account opening solutions enable banks and credit unions to efficiently acquire new deposit and lending customers. By leveraging Fintel Connect's turn-key integration, MeridianLink further enables financial brands to track campaigns through the funnel and measure and optimize marketing spend by tying campaigns to real opened accounts and funded loans.

Additionally, this partnership helps MeridianLink banks and credit unions scale their customer acquisition strategy by gaining direct access to Fintel Connect's affiliate marketing capabilities. Key benefits of Fintel Connect's integration into the MeridianLink platform: Enhanced Campaign Transparency – Easily measure campaign impact through the entire funnel to opened account or funded loan. Optimized Marketing Spend – Make efficient decisions on marketing spend to reduce acquisition costs and increase conversions.

Scaled Top-of-Funnel Growth – Tap into a new source of targeted accounts through Fintel's curated database of financially-focused affiliates and publishers. Increased Resource Efficiency – Reduce dependency on technical resources to set up tracking across new campaigns. This partnership directly supports Fintel Connect's mission to provide financial brands with the tools for safe, cost-effective, and scalable business growth in an ever-evolving market.