McDonald's Corporation
Investor Overview
Important Disclaimers
This presentation contains financial measures that are not calculated in accordance with generally accepted accounting principles in the United States ("GAAP"), including Systemwide sales, free cash flow conversion and adjusted operating margin. Systemwide sales include sales at all restaurants, whether operated by us or by
franchisees. Free cash flow conversion is free cash flow (cash provided by operations, less capital expenditures) divided by net income. Adjusted operating margin is defined as non-GAAP operating income (operating income adjusted for certain special gains and charges) divided by total revenues. More information about these non- GAAP financial measures, including why management believes they provide useful information to investors, can be found in our filings with the Securities and Exchange Commission (the "SEC"). See the Appendix to this presentation for reconciliations of these non-GAAP financial measures to the most directly comparable financial measures calculated and presented in accordance with GAAP.
2023 Outlook has been excerpted from our Quarterly Report on Form 10-Q filed with the SEC on May 4, 2023 (the "Report"). 2023 Outlook comprises forward-looking statements that reflect current expectations, are not guarantees of performance and speak only as of the date of the Report. You should not unduly rely on forward- looking statements. Factors that could cause actual results to differ materially from those in forward-looking statements include those reflected under "Risk Factors" in the Report and elsewhere in our filings with the SEC.
Website links included in this presentation are for convenience only. Information contained on or accessible through such website links is not incorporated in, and does constitute a part of, this presentation.
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McDonald's strategic evolution…
1950s
Kroc meets brothers Dick and Mac McDonald at their restaurant in San Bernardino
Kroc becomes the national franchising agent for the McDonald brothers
Kroc forms McDonald's System, Inc. to issue McDonald's franchises under license from the McDonald brothers
100 millionth hamburger sold by McDonald's
1960s, 1970s & 1980s
McDonald's Corporation buys the exclusive rights to the McDonald's name and operating system from the McDonald brothers
First location outside the U.S. opens
McDonald's expands globally to Tokyo, Amsterdam, Munich, and Sydney
The Big Mac, Egg McMuffin, Happy Meal, and Chicken McNuggets are invented and launched
The first drive thru opens
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…continues to meet customer needs over time
1990s & 2000s
The McFlurry is invented and launched in Canada Accelerated unit growth with continued
international expansion
Plan to Win corporate strategy to focus on exceptional customer experience
Dollar Menu value offerings
i'm lovin' it marketing campaign launches McCafé is invented and launched in Australia
2010s & 2020+
Turnaround plan announcement (re-franchising,
cost savings)
Velocity Growth Plan corporate strategy to focus on Digital, Delivery, and U.S. Experience Of The Future
Accelerating the Arches corporate strategy to focus on Brand and M-C-D growth pillars: Marketing, Core, Digital, Delivery, Drive Thru and Development
Loyalty Program launches and rapidly expands to
+50 markets around the globe
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McDonald's Senior Leadership Team
Chris Kempczinski
President and Chief Executive Officer
7 Years at McDonald's
Skye Anderson | Jon Banner | Ian Borden | Heidi Capozzi | Joe Erlinger | Morgan Flatley | Marion Gross |
President, | Executive Vice President, | Executive Vice President, | Executive Vice President, | President, | Executive Vice President, | Executive Vice President, |
Global Business Services | Global Chief Impact Officer | Global Chief Financial Officer | Global Chief People Officer | McDonald's USA | Global Chief Marketing Officer | Global Chief Supply Chain Officer |
23 Years at McDonald's | ~1 Year at McDonald's | 28 Years at McDonald's | 3 Years at McDonald's | 21 Years at McDonald's | and New Business Ventures | 30 Years at McDonald's |
6 Years at McDonald's |
Jill McDonald | Mark Ostermann | Desiree Ralls-Morrison | Brian Rice | Jo Sempels | Manu Steijaert |
President, IOM | Vice President, Chief of Staff, | Executive Vice President, | Executive Vice President, | President, IDL | Executive Vice President |
10 Years at McDonald's | Office of the CEO | Global Chief Legal Officer | Global Chief Information Officer | 30 Years at McDonald's | Global Chief Customer Officer |
10 Years at McDonald's | 2 Years at McDonald's | ~1 Year at McDonald's | 21 Years at McDonald's |
As of 6/30/2023 | For more information on McDonald's leaders, see full biographies on the leadershippage of the McDonald's website | 5 |
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McDonald's Corporation published this content on 30 June 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 30 June 2023 16:27:25 UTC.