Marks and Spencer : & SPENCER LAUNCHES NEW AUSTRALIAN WEBSITE

Marks & Spencer (M&S), the leading British retailer, today unveiled its new Australian website - bringing its flagship shopping experience of over 10,000 quality clothing and homeware products to customers across the whole of Australia.

Australia is already one of M&S's largest online markets with demand for its products from customers using its international delivery service, which sees products delivered to over 30 countries via its UK website.

From today, the new dedicated Australian website, http://www.marksandspencerlondon.com/au, will offer customers a significantly enhanced way to shop with M&S, from the first click on the homepage through to delivery.

Tailored, editorial content will showcase products that are seasonally relevant to Australia. The localised site features prices in Australian dollars and Australian sizing, making it easier for customers to shop. Once customers have selected their favourite M&S products they can now choose from local payment options including PayPal and Amex, as well as improved delivery times and they will also benefit from new local customer service operating hours.

David Walmsley, Director of M&S.com, said: 'Australia is firmly established as one of our top performing international delivery markets and our new localised website presents a key growth opportunity for our international online business.

'We know that customers want a seamless online experience and our new flagship delivers a significantly improved customer journey, from pricing and sizing through to delivery. With an increasing number of customers using online as a source of inspiration and research, the new flagship will deliver a more compelling browsing and shopping experience to our Australian customers, with editorial content tailored to them. Our loyal customers will immediately notice the difference and, supported by our first Australian marketing campaign, we believe the site will entice new customers to shop with M&S.'

The launch will be supported by M&S's first Australian marketing campaign across radio, digital and social platforms to put a spotlight on M&S's British heritage and style credentials - using the tagline 'British Style for Australian Life.'

Marks & Spencer now has dedicated websites in 9 international markets including its recently launched flagship website in New Zealand on 4 January 2016, in addition to its presence on leading online marketplaces in China and India.

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For further information, please contact:

Australian Media
Tori Goddard, Hausmann Communications

[phone]

[phone]

[e-mail]

UK Media

Juliet Keane, Marks & Spencer Corporate PR

[phone]

[e-mail]

About Marks & Spencer

• Marks & Spencer is one of the UK's leading retailers. M&S sells high quality, great value clothing and home products as well as outstanding quality food.
• Established in 1884, Marks & Spencer currently has over 850 UK stores and over 480 international stores across 59 territories in Europe, the Middle East and Asia.
• The new websites follow the launch of M&S's international websites in France (2011), Ireland, Germany, Spain, Belgium, Austria, Netherlands, Luxembourg (2013), New Zealand (2016), as well as its presence on leading online marketplaces in China (2013) and India (2015).
• For more information please visit http://corporate.marksandspencer.com