Valuation : MAG Interactive AB

Market Cap 215M 22.39M 19.26M 18.14M 16.53M 30.92M 2.13B 31.05M 83.09M 1.09B 84.06M 82.24M 3.44B P/E 2024
-70.2x
P/E 2025 -40.7x
Enterprise Value 137M 14.22M 12.23M 11.52M 10.5M 19.64M 1.35B 19.72M 52.77M 689M 53.39M 52.23M 2.18B EV / Sales 2024
0.38x
EV / Sales 2025 0.96x
Free-Float
48.5%
Yield 2024
11.7%
Yield 2025 6.83%
1 day+4.29%
1 week+9.23%
Current month+8.15%
1 month+14.66%
3 months+16.18%
6 months+72.44%
Current year+7.35%
1 week 7.92
Extreme 7.92
8.8
1 month 7.36
Extreme 7.36
8.8
Current year 4.89
Extreme 4.89
8.8
1 year 4.89
Extreme 4.89
14.8
3 years 4.89
Extreme 4.89
16.8
5 years 4.89
Extreme 4.89
33.95
10 years 4.89
Extreme 4.89
47.5
Manager TitleAgeSince
Chief Executive Officer 53 31/12/2012
Director of Finance/CFO 53 31/12/2016
Chief Tech/Sci/R&D Officer 56 31/12/2009
Director TitleAgeSince
Chairman 53 08/04/2010
Director/Board Member 59 17/12/2018
Director/Board Member 46 31/12/2019
Date Insider Type Main position Quantity % Market Cap. Importance
18/01/23 Buy 20,000 0.0755%
29/06/22 Buy

Chairman

9,000 0.0340%
11/04/22 Buy

Director

500 0.0019%
Change 5-day change 1-year change 3-year change Capi.($)
+4.29%+9.23%-34.87%-40.41% 23.26M
-2.49%-6.95% - - 12.7B
-1.20%-4.56%-26.72%-43.49% 9.18B
-4.64%-3.04%-34.02%+103.66% 7.73B
-1.95%-2.63%-59.51%+129.98% 3.54B
-2.25%0.00%-39.53%-13.42% 2.48B
-3.40%-4.90%-32.04%-28.76% 2B
-0.46%-2.19%+23.33%+72.21% 1.62B
-4.65%-4.51%+6.46%+65.77% 1.57B
-2.71%-2.16%-43.11%-37.55% 1.1B
Average -1.93%-0.32%-26.67%+23.11% 4.19B
Weighted average by Cap. -2.57%-1.30%-30.14%+32.44%

Financials

2024 2025
Net sales 330M 34.32M 29.54M 27.81M 25.34M 47.41M 3.27B 47.6M 127M 1.66B 129M 126M 5.27B 322M 33.58M 28.9M 27.21M 24.79M 46.39M 3.2B 46.57M 125M 1.63B 126M 123M 5.16B
Net income -3.22M -335K -288K -271K -247K -463K -31.87M -464K -1.24M -16.24M -1.26M -1.23M -51.43M -9.41M -980K -844K -794K -724K -1.35M -93.28M -1.36M -3.64M -47.52M -3.68M -3.6M -151M
Net Debt -102M -10.61M -9.13M -8.6M -7.83M -14.66M -1.01B -14.72M -39.38M -514M -39.85M -38.98M -1.63B -78.45M -8.17M -7.03M -6.62M -6.03M -11.28M -777M -11.33M -30.32M -396M -30.68M -30.01M -1.25B
Logo MAG Interactive AB
MAG Interactive AB (publ) is a Sweden-based developer and publisher of mobile games. The Company offers free-to-play games, in which the players make in application purchases of virtual items or gameplay benefits. The Company’s portfolio comprises word games, a puzzle game and trivia games; it includes Ruzzle, Ruzzle Adventure, WordBrain, WordBrain 2, Wordalot, Potion Pop, QuizDuel, Pixduel, QuizCross and Backpacker. The games are distributed through virtual stores, such as Google Play and App Store, for operating systems Android and iOS respectively. The Company operates FEO Media AB as subsidiary.
Employees
101
Date Price Change Volume
09/09/26 SEK 8.760 +4.29% 25,400
08/09/26 SEK 8.400 +0.24% 19,340
07/09/26 SEK 8.380 -0.24% 55,548
04/09/26 SEK 8.400 +2.94% 69,026
03/09/26 SEK 8.160 +1.75% 34,559

Annual profits - Rate of surprise

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