Latitude 360 announced that it has entered into a Franchise Agreement with Al Sedriyah. The deal enables Latitude 360, an upscale casual restaurant with a multi-dimensional entertainment platform to be able to expand its dynamic and unique Restaurant Brand into the Middle East. The initial agreement enables Al Sedriyah to franchise the Latitude 360 brand into the State of Qatar.

Al Sedriyah also retains first right of refusal into Egypt and Turkey for potential future locations. Latitude 360 plans to continue its Franchising into the Middle East, which has an approximate population of almost 300 million with certain expansion plans already in the pipeline in the United Arab Emirates in order to create the 360 Experience for many cities and cultures around the globe.