Just Kitchen Holdings Corp. announced the opening of multiple new ghost kitchen locations in Hong Kong The New Locations include two stalls in the 10-stall Yuen Long shared commercial kitchen facility and a site within an office tower in Kwun Tong. Each stall at the Facility is initially offering three food brands: one stall is focused on the Body Fit, Formosa Chang, and BIT Beef Noodle menus, while the other is offering Mr. Beast, Little Mario's Pizza and Inluck Taiwanese cuisine.

Allocating certain brands and menus to certain stalls enables JustKitchen to be operate more efficiently and in a specialized manner. Situated in the North-Western part of New Territories Hong Kong, Yuen Long is one of the fastest growing areas of the country, with a current population of over 500,000 people. Yuen Long is commonly recognized within the top five delivery zones by order volumes on demand-side delivery platforms in Hong Kong.

JustKitchen also opened an additional location in the Kwun Tong area within the Citi Tower building in mid-July. This ghost kitchen has a high proportion of pick-up business and is strategically located to serve the growing office catchment area as part of the Hong Kong government's CBD 2.0 Plan. The Company is also excited to add a newly licensed brand to its portfolio – the local Vietnamese favourite, Bánh Mì Kitchen ("BMK").

The Kwun Tong location offers BMK alongside established consumer favourites, Bodyfit and MrBeast In addition to the New Locations, JustKitchen has secured a lease and a license for delivery for a fully equipped commercial kitchen ("Hub") in Chai Wan in Hong Kong. At approximately 3,000 square feet, the Hub will be able to support existing and future ghost kitchen locations and also serve as a spoke for the Company in Hong Kong moving forward. The first line of in-house production commenced in late May with all product lines completing this transaction in August.

The Hub has been able to achieve food cost reductions to under 30% of net sales and is on track to reach 25% by the end of the calendar year. A spoke situated within the Hub is expected to become operational in early October. In mid-August, the Company also commenced operations of a pop-up kitchen in Quarry Bay situated within Swire Properties' Taikoo Place office precinct.

The commitment of the pop-up kitchen extends up to the end of 2022 with an option to lease in 2023. Bodyfit, MrBeast and BMK are the brands currently offered with plans to rotate and promote new brands on a regular basis.