Just Kitchen Holdings Corp. announced a set of new business-to-business ("B2B") and direct-to-consumer ("D2C") commercial arrangements. Through the evolution of the ghost kitchen as "Direct Spoke", JustKitchen expects to enter new markets and neighborhoods with more of a multi-channel offering.

The Direct Spoke concept serves B2B clients and makes food items available to retail customers on a D2C basis, while also continuing to work with delivery service providers ("DSPs") in the normal course of business. The Company has opened a new Direct Spoke in the commercial kitchen of The Ho Hotel. It is a service apartment complex located in the hub of Hsinchu Science Park ("HSP"), close to the Tsinghua National University and Yang Ming National University.

The Ho Hotel has 288 service apartments and 178 hotel rooms. Residents and guests are typically engineers, professors and businesspersons. JustKitchen offers fresh meals to guests and prepares food for seminars and forums taking place at the hotel, while also aiming to distribute 200 fresh meals throughout HSP on a daily basis. The Ho Hotel is planned to be JustKitchen's major spoke on the west side of HSP, to not only provide various fresh meals to hotel guests and to HSP, but also to diversify food delivery options for residents in the surrounding neighbourhood.

JustKitchen's meals are now available at 13 7-Eleven convenience store locations in Taiwan. They are freshly produced and distributed daily from four JustKitchen ghost kitchens. Convenience stores in Taiwan are experiencing greater demand for ready-to-eat food, which the Company is keen to supply.

JustKitchen's brands are now also available on two new third-party platforms. First, the Inline booking management system ("Inline") is one of the reservation and table management systems in Taiwan. It added food delivery to its platform during the COVID-19 pandemic period. Inline is also approaching office buildings and building management committees to administer the offering of lunch meals to daytime workers, of which JustKitchen is one of its meal providers.

Second, JustKitchen's products have been added to the Popgo platform, which is an innovative smart locker system for food deliveries in Taiwan. JustKitchen's B2B strategy has evolved significantly over the past year. Currently, its benefits can be categorized as follows: Corporate clients typically avoid the use of DSPs, therefore JustKitchen does not pay delivery commissions or incur marketing expenses; In the case of operating a location on a corporate client's premises, JustKitchen does not have to pay rent and utilities; Locations are privately run with corporate clients often subsidizing employee use of the B2B service, which boosts demand for JustKitchen's offerings; Hours of operation, specifically in B2B food courts, are usually during consumer lunch and dinner breaks, which increases labour and output efficiency due to simpler shift scheduling and more focused resource management, respectively; and Orders are often scheduled in fixed quantities, therefore, food preparation can be done in advance and prepared accordingly, which can limit food waste and otherwise improve resource management.

Most of JustKitchen's B2B arrangements feature customized menus that corporate clients offer daily to their employees or guests. This provides JustKitchen with the opportunity to optimize the use of cheaper ingredients, such as in-season fruits and vegetables or other cost-effective items available from time to time. This operating model also leads to a decrease in packaging costs since delivery is usually done in bulk, which means a reduced amount of paper bags, promotional materials, and utensils.