JCDecaux SA announced that, following a competitive tender, it has been awarded the contract for the operation of the entire advertising concession for Madrid's metro network. This 8-year contract with "Metro de Madrid" will include main products, digital and experiential advertising in addition to the TV channel and advertising podiums within the metro. Since 2007, JCDecaux has offered experiential and traditional advertising solutions in a number of extensions to the underground railway network.

JCDecaux will now manage all the commercial advertising space across Madrid's metro.