JCDecaux SA announces the launch of JCDecaux Data Solutions - a portfolio of global and local data-driven solutions that enables advertisers to maximise the power and ROI of their media investment. JCDecaux Data Solutions’ purpose is to offer ever more effective solutions to JCDecaux’s stakeholders so they can leverage data to optimise their campaigns in all countries across the world. Mixing global and local data unlocks the potential of both OOH and DOOH campaigns. JCDecaux Data Solutions brings; simplicity to scale and deploy due to platformization, agility to improve its solutions in an evergreen development mode, comparability that offers advertisers and agencies solutions to compare OOH performance with other media buys, transparency to understand how AI and Machine Learning (ML) are driving performance And Efficiency to focus energy on delivering impact.