HUGO BOSS AG 
CEO Daniel Grieder has therefore raised his forecast for 2025. The brand renewal of Hugo and Boss is being well received by customers and is ensuring accelerated growth, the manager said on Thursday at the Investor Day. "We will therefore probably reach our medium-term sales target of four billion euros this year, two years earlier than planned," said Grieder.
In 2025, he now expects turnover to reach five billion euros instead of doubling to four billion. The Boss brand is likely to be the strongest growth driver, with Grieder expecting sales of 3.5 billion euros by 2025 instead of 2.6 billion. He is targeting one billion euros instead of 800 million euros for the Hugo brand and 500 million euros instead of 400 million euros for the women's collection. At the same time, the Group's operating result is expected to reach 600 million euros instead of around 480 million euros. For the operating return on sales (EBIT margin), the previously forecast twelve percent is now the minimum target.
On the stock market, however, the initial euphoria of investors evaporated. Initially, Boss shares, which are listed on the MDax small cap index, rose by around one percent to 70.98 euros, marking a high for the year. Later on, however, they gave up their gains and were down almost two percent at 68.72 euros.
Hugo Boss was recently able to score points with customers with its fashion despite price increases. The Management Board therefore raised its targets for 2023 at the beginning of May, but remained cautious with the targeted growth rates, according to CFO Yves Müller. "The political and macroeconomic environment continues to call for restraint."
(Report by Anneli Palmen, edited by Ralf Banser; if you have any questions, please contact our editorial team at berlin.newsroom@thomsonreuters.com (for politics and the economy) or frankfurt.newsroom@thomsonreuters.com (for companies and markets)).
