Henkel and Shell Chemical LP have agreed to a five-year collaboration to replace up to 200,000 tonnes of fossil feedstocks used in the manufacture of surfactants with feedstocks that are based on renewable raw materials. The renewable-based surfactants will be used in Henkel's laundry product brands, including many varieties of Persil®, Purex® and all® brands. Surfactants are an ingredient in cleaning products that help lather and lift dirt.

Shell estimates that replacing up to 200,000 tonnes of fossil feedstocks with renewable feedstocks has the potential to reduce greenhouse gas emissions by up to 120,000 tonnes of CO2e over the length of the five-year agreement. Starting in 2023, up to 200,000 tonnes of renewable feedstocks will be used by Shell during a combined manufacturing process (along with fossil feedstocks) to produce surfactants. Using the mass balance approach, an independent accounting process is applied enabling Shell to attribute the total tonnes of renewable feedstocks used in the process solely to Henkel.

This mass balance process and attribution will be verified by an independent, third-party certification organization such as (but not limited to) ISCC, REDcert and SCS global services. The surfactants will be produced at the Shell Energy and Chemicals Park Norco and Shell Geismar Chemicals facility in Louisiana. Shell will use independently certified sustainable feedstocks.