Valuation: Harley-Davidson, Inc.

Capitalization 2.55B 2.17B 2.03B 1.91B 3.52B 231B 3.84B 23.69B 9.19B 109B 9.57B 9.37B 397B P/E ratio 2025 *
5.27x
P/E ratio 2026 * 10.7x
Enterprise value 3.33B 2.84B 2.65B 2.5B 4.59B 302B 5.02B 30.96B 12.01B 142B 12.51B 12.24B 519B EV / Sales 2025 *
0.9x
EV / Sales 2026 * 1.16x
Free-Float
77.72%
Yield 2025 *
3.27%
Yield 2026 * 3.35%
More valuation ratios * Estimated data
Dynamic Chart
1 day-3.40%
1 week-7.58%
Current month-11.84%
1 month-12.98%
3 months-27.77%
6 months-10.79%
Current year-28.34%
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1 week 21.48
Extreme 21.48
23.19
1 month 21.48
Extreme 21.48
24.98
Current year 20.45
Extreme 20.45
31.25
1 year 20.45
Extreme 20.45
32.46
3 years 20.45
Extreme 20.45
51.77
5 years 20.45
Extreme 20.45
52.06
10 years 14.31
Extreme 14.31
63.4
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Manager TitleAgeSince
Chief Executive Officer 48 30/09/2025
Director of Finance/CFO 51 25/06/2023
Chief Operating Officer 49 28/02/2023
Director TitleAgeSince
Director/Board Member 59 24/07/2016
Chairman 62 30/09/2025
Director/Board Member 58 22/02/2017
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Change 5d. change 1-year change 3-years change Capi.($)
-3.40%-7.58%-33.75%-53.44% 2.55B
-0.43%-1.03%-0.07%+147.89% 27.79B
-0.40%+0.25%+49.66%+118.18% 21.88B
+0.43%-0.32%+44.89%+252.12% 19.16B
-0.35%-6.18%+30.31%+115.97% 13.16B
+3.79%+5.75%-13.66%+8.31% 7.49B
-1.38%-0.65%-10.66%-6.83% 4.74B
+2.21%+1.00%+104.68%+219.57% 4.71B
-0.16%-0.49%-11.19%+68.55% 1.53B
-0.78%-4.15%-8.90%-21.34% 1.14B
Average -0.05%-0.65%+15.13%+84.90% 10.42B
Weighted average by Cap. +0.05%-0.41%+24.67%+134.99%
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Financials

2025 *2026 *
Net sales 3.68B 3.14B 2.93B 2.76B 5.08B 334B 5.55B 34.23B 13.28B 157B 13.83B 13.53B 574B 3.76B 3.2B 2.99B 2.81B 5.18B 340B 5.66B 34.88B 13.53B 160B 14.09B 13.79B 585B
Net income 491M 419M 391M 368M 677M 44.5B 740M 4.56B 1.77B 20.98B 1.84B 1.8B 76.53B 215M 183M 171M 161M 296M 19.44B 323M 1.99B 773M 9.16B 805M 788M 33.43B
Net Debt 782M 666M 622M 586M 1.08B 70.83B 1.18B 7.26B 2.82B 33.39B 2.93B 2.87B 122B 1.79B 1.53B 1.43B 1.34B 2.47B 162B 2.7B 16.65B 6.46B 76.55B 6.73B 6.59B 279B
More financial data * Estimated data
Logo Harley-Davidson, Inc.
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. The Company operates in three segments: Harley-Davidson Motor Company (HDMC), LiveWire, and Harley-Davidson Financial Services (HDFS). HDMC designs, manufactures and sells Harley-Davidson motorcycles. HDMC also sells motorcycle parts, accessories, and apparel as well as licenses its trademarks. LiveWire segment sells electric motorcycles, electric balance bikes for kids, parts and accessories and apparel in the United States and certain international markets. HDMC conducts business on a global basis, with sales in the United States, Canada, Europe/Middle East/Africa (EMEA), Asia Pacific, and Latin America. HDMC's products are sold to retail customers primarily through a network of independent dealers. HDMC also distributes its motorcycles through an independent distributor in India. HDMC offers internal combustion engine motorcycles under the Harley-Davidson brand.
Employees
5,900
More about the company
Date Price Change Volume
12/12/25 21.59 $ -3.40% 4,188,396
11/12/25 22.35 $ -0.40% 3,024,035
10/12/25 22.44 $ +2.61% 3,011,019
09/12/25 21.87 $ -2.84% 3,344,870
08/12/25 22.51 $ -3.64% 3,812,513

Delayed Quote Nyse, December 12, 2025 at 09:00 pm

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Trader
Investor
Global
Quality
ESG MSCI
AAA
More Ratings
Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
15
Last Close Price
21.59USD
Average target price
27.50USD
Spread / Average Target
+27.37%
Consensus

Quarterly revenue - Rate of surprise