GRM Overseas Limited has further enhanced its Ready-to-Cook Biryani Kit portfolio by introducing two more Biryani flavours. Awadhi Biryani Kit and Lucknowi Biryani Kit are the two newly launched varieties, adding to its existing portfolio of Biryani Kits. Biryani is known to be a royal-delicacies and is a regal treat to enjoy on special occasions.

With the Induction of Biryani kits under Ready to Cook category, GRM has enhanced its presence in the ever- growing demand of Biryani by providing traditional and authentic taste to its customers. GRM's Biryani Kits contain high quality owned basmati rice with an authentic biryani masala paste made with secret ingredients and aromatic whole spices, all ready to be cooked with convenience to perfection. According to a study by FICCI and PwC in 2018, Biryani industry has a market size of about INR 280 billion and growing consistently in India.

Out of this, the organised biryani segment has a size of INR 30 billion providing enough growth potential for the company. The product appeals to the urban millennials for its convenience and taste which makes it a great choice for social gatherings due to its universal appeal.